Davis & Gilbert's Ron Urbach Cites Five Keys for Survival, Delivers Message as Featured Speaker at PMA Marketing Law Conference
CHICAGO, Nov. 15, 2011 /PRNewswire/ -- One of the nation's foremost authorities on Advertising, Marketing and Promotions law laid out his vision of how leading businesses can successfully adapt to the inevitable changes in technology and consumer behavior. Speaking to an audience of leading advertising, marketing and legal professionals gathered in Chicago for the Promotion Marketing Association's annual Marketing Law Conference, Ron Urbach, a partner at Davis & Gilbert LLP, presented what he termed his "five simple truths for survivalists."
According to Mr. Urbach, forward-thinking companies must remember each of these truths if they are to prosper in the years ahead:
1. Data is the fuel that powers business,
2. The first amendment is the first defense,
3. We are becoming the wallet-less economy,
4. Regulators need to understand the speed and direction of change,
5. Consumers and technology shape the marketplace.
Mr. Urbach cautioned that the burden for prosperity must be shared by business and regulatory bodies in a marketplace forced to react to consumer demands. His remarks stressed the need for public regulators to join businesses and adapt a practical approach to modifying policy created on a very different landscape. "Change is happening faster than regulators can revise. They need to understand the speed and direction of change," said Mr. Urbach. "Flexible standards are necessary to protect consumers and to make sure there is no 'over-restriction' on business."
Mr. Urbach leads the Advertising, Marketing and Promotions Practice Group at New York- based law firm Davis & Gilbert LLP. He also heads the Intellectual Property; Entertainment, Media & Publishing and Technology, Digital Media & Privacy Practice Groups. For more info go to http://www.dglaw.com/attorney-profile.cfm?id=7
About the PMA
Founded in 1911, the New York- based PMA is the national non-profit trade association dedicated to the industry of marketing disciplines that motivate behavior, activate response and build brands. Representing $750 billion in sales, these disciplines include promotion marketing, digital marketing, shopper/retailer marketing, sponsorship and experiential marketing. The organization's membership is comprised of Fortune 500 companies, top marketing agencies, law firms, retailers, service providers and academia, representing thousands of brands worldwide.
SOURCE PMA
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