Davis Elen to Launch Advertising Campaign for OneWest Bank
Iconic So. Cal. Agency To Launch Emerging Brand
LOS ANGELES, March 31 /PRNewswire/ -- Davis Elen Advertising (Davis Elen), one of the largest independently owned advertising agencies in Southern California, is proud to announce that is has been chosen as agency-of-record by Southern California's largest and fastest growing banking institution, OneWest Bank.
Davis Elen will be responsible for developing a comprehensive and ongoing brand awareness program for OneWest Bank. The new campaign will launch in early May and will encompass TV, Outdoor, Radio, and high-end luxury Print publications as well as major sports sponsorships. After a series of recent acquisitions, OneWest Bank is now the largest bank by assets headquartered in Southern California. Davis Elen is tasked with articulating the brand image of OneWest.
"Davis Elen has proven to be very effective in helping companies with branding," said OneWest Bank Chairman Steven Mnuchin. "We are excited to be able to work with them as we launch our branding campaign."
"Needless to say, we're elated to be chosen as the marketing partner for OneWest Bank," said Davis Elen Chairman and CEO, Mark Davis. "We look forward to introducing the new OneWest Bank brand to Southern California."
Debbie Zimmerman will head up the team at Davis Elen, along with creative directors John Evans and Stan Kaplan.
About Davis Elen Advertising
Davis Elen Advertising is one of the West coast's largest independently owned advertising agencies with offices in Los Angeles, San Diego and Portland with billings of over $150 million.
2010 marks the company's 75th year of doing business. Davis Elen's roster of blue chip accounts includes Toyota, McDonalds, Jitterbug, Pala Casino, Cisco, Dolby, and Good Technology. For more information, go to www.daviselen.com.
About OneWest Bank, FSB
OneWest Bank, FSB is a regional bank focused on delivering personalized, relationship-based banking to its customers. The bank has 81 retail branches in Southern California with approximately $14 billion in deposits and total assets of $27 billion, including a loan portfolio, a securities portfolio, a servicing platform representing over $150 billion of loans serviced for third-party investors, and Financial Freedom, a reverse mortgage platform. OneWest is an FDIC-insured institution and funds deposited in the bank are insured up to the FDIC's insurance limit of $250,000 per depositor. Information about OneWest Bank can be found on the company's website at www.owb.com.
SOURCE Davis Elen Advertising
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