DDB Life Style Study Reveals The Romance And Heartbreak Tied To Valentine's Day
NEW YORK, Feb. 13, 2013 /PRNewswire/ -- According to the DDB Life Style Study® – the nation's longest running and largest longitudinal study of attitudes and behaviors, conducted annually since 1975 – the most popular Valentine's Day gift among women is a romantic dinner (25%), while the gift of a special event or experience comes in second at 19%. The study found that according to women, the least popular Valentine's Day gifts are lingerie (1%), perfume (3%) and a romantic card (11%). Falling somewhere in the middle in terms of female approval are flowers (13%), jewelry (14%) and chocolates (15%).
While 5% of women reported that they became engaged on Valentine's Day, 72% of women disagreed with the statement, "There's nothing more romantic than getting engaged on Valentine's Day."
On the flip side of the coin, 5% of women noted that they had broken up with someone on Valentine's Day, while 6% had been dumped themselves on the most romantic day of the year. 6% of female respondents also admitted to waiting to break up with someone until after Valentine's Day, so that they could receive a gift!
"While Valentine's Day is touted as one of the most romantic days of the year, it's interesting to see just how many people have leveraged the day to end (instead of celebrate) their relationships," said Denise Delahorne, SVP and Group Strategy Director at DDB U.S. "It's also worth noting that while some women would appreciate being proposed to on Valentine's Day, we found that the majority would actually prefer to have a different date as their special day."
The 2013 DDB Life Style Study was fielded among 6,429 respondents during January 2013.
DDB Worldwide Communications Group Inc (www.ddb.com) ranks among the top five consolidated advertising and marketing services global networks, according to Advertising Age. DDB emphasizes Social Creativity to grow the value and influence of brands around the world by creating ideas that people want to play with, participate in and pass along. The agency is consistently one of the most awarded at the Cannes Festival of Creativity and was recognized by The Gunn Report as one of the Top 3 Global Networks for 10 of the last 12 years. DDB was also recently named the Spikes Asia Network of the Year for the second consecutive year and the Eurobest Network of the Year for the third consecutive year. DDB Worldwide is part of Omnicom Group Inc. (OMC) and consists of more than 200 offices in over 90 countries.
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SOURCE DDB Worldwide