NEW YORK, March 7, 2014 /PRNewswire/ -- In celebration of 2014 International Women's Day (IWD), DDB Worldwide, part of Omnicom Group (NYSE: OMC), announced today the launch of "Empower," a website featuring photos of real women from across the DDB Network. Slated to launch on Friday, March 7, "Empower" will be accompanied by tweets from female employees on @DDB_Worldwide, which will answer the question, "What empowers you?" IWD is celebrated globally on March 8, and recognizes the economic, political and social achievements of women past, present and future.
The "Empower" website, created by DDB Chicago, was inspired by the movement to portray real women in the media a la Getty Images' recent "Lean In Collection."
Sally Ali, Chief Talent Officer of DDB Worldwide, said, "By featuring the real faces of our female employees on the "Empower" website, we are bringing together the women of the agency on a global scale to amplify this year's powerful IWD message, Inspire Change."
In addition to "Empower," DDB will host volunteer events and panel sessions across offices in North America. Getty Images' Director of Visual Trends Pam Grossman will present the "Lean In Collection" to DDB New York on Friday, March 7. The presentation will feature an exclusive Q&A with Grossman, moderated by Janet Guillet, Executive Creative Director of DDB New York, and the agency will share key takeaways on Twitter, @DDBNEWYORK.
Also, DDB California will be launching an online video to celebrate the large number of women employees at the office in San Francisco, showcasing the diversity and empowerment of women at DDB. The video will be released on March 7 in conjunction with the rest of the network's IWD initiatives.
Mark O'Brien, President of DDB North America, commented, "We recognize the importance of celebrating International Women's Day to show DDB's appreciation of our female employees and to ensure we are focusing our attention on the challenges that they continue to face in the workplace so that we can work together to overcome them."
In addition, DDB Worldwide's website will a homepage takeover of photos from "Empower." Lastly, Chief Creative Officer Amir Kassaei's "Lemon 2020" blog will be guest authored by Lisa Bennett, EVP/Creative of DDB North America, which is slated to break on Friday, March 7.
"The executive leadership of Omnicom has been awestruck by the smart, creative and engaging events that have been planned not only at DDB but by all of our agencies, all over the world," commented Janet Riccio, Omnicom Group EVP. "The energy and momentum that acknowledging International Women's Day has created for the women of Omnicom has been nothing short of inspired – which is precisely the point of IWD. We've created a microsite on which all of our agencies can showcase what they're doing for IWD, http://womensday2014.omnicomgroup.com/. We are all so proud of our Omnicom family – on International Women's Day and every other day of the year."
DDB Worldwide (www.ddb.com) is one of the world's largest and most awarded advertising and marketing networks. In 2012 DDB was named Advertising Network of the Year by Campaign, as well as Agency of the Year and Digital Agency of the Year by Strategy magazine. At the prestigious 2013 Cannes International Festival of Creativity, DDB won 93 Lions, the most ever for the network. In addition, The Gunn Report has listed DDB as one of the Top 3 Global Networks for the last 12 years. The agency's clients include Volkswagen, McDonald's, Unilever, Mars, Johnson & Johnson, and Exxon Mobil, among others.
Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in over 90 countries with its flagship office in New York, NY.
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE-OMC) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
For further information on Omnicom and its brands, please visit www.omnicomgroup.com.
Director of Corporate Communications and North American Public Relations, DDB Worldwide
SOURCE DDB Worldwide