DDB Worldwide Group Bags 10 Wins at 16th Annual Webby Awards
Agency to Be Presented with Seven Webby Awards and Three People's Voice Wins on May 21, 2012
NEW YORK, May 3, 2012 /PRNewswire/ -- DDB Worldwide Group will be presented with ten Webby Awards this week, making the agency the most awarded agency group at this year's festival. The winning offices span DDB's global network from New York to Paris and Hong Kong. The agency will receive their Webby Awards for the People's Voice, Websites, Interactive Advertising, Online Film & Video, and Mobile & Apps, across categories such as Automotive, Insurance, Branded Entertainment and Games. The 16th Annual Webby Awards will be on May 21, 2012, at New York's Hammerstein Ballroom hosted by Patton Oswalt and will broadcast live at webbyawards.com starting at 4:30 p.m. EST.
"Winning 10 Webby awards demonstrates that the DDB Group is approaching digital campaigns in innovative ways," said Amir Kassaei, CCO of DDB Worldwide. "Namely, DDB is viewing the digital space as an infrastructure rather than a media and pairing technology with our genuine creative insights to help solve the business problems of our clients."
Winning campaigns include DDB's work for Volkswagen (www.beetle.com), State Farm Insurance (www.showcasedwork.com/tribute) and Trace Urban TV (www.ddbparis-campaignsonline.com/Tracetv), and Tribal DDB's Intel work (www.youtube.com/inteltheescape). The 21st Century Beetle – Rock 'n' Scroll campaign by the DDB team in Berlin won four awards including a Webby Award and People's Voice Award for Best Automotive Website, and Webby Awards for Best Navigation/Structure Website and Best Visual Design/Function Website.
Academy judges including Twitter co-founder Biz Stone, Arianna Huffington and mobile phone inventor Martin Cooper selected the Webby Award winners, while Internet voters around the world chose the winners of the Webby People's Voice Awards with a Webby record of nearly 1.5 million votes cast from over 200 countries.
Each year, the International Academy of Digital Arts and Sciences (IADAS) acknowledges the outstanding individuals whose groundbreaking Internet work stands out. The Special Achievement Webbys, selected by the Academy, celebrate the winners' commitment to leveraging the Internet to foster innovation and add to the growth of Internet culture.
"We're proud to be recognized by the Webby Awards for our fantastic creative work and results for our clients," added Paul Gunning, Chief Digital Officer at DDB Worldwide. "These accolades are a testament of our talented people around the network and where we are focusing the company and the work we do for our clients."
Winners will be celebrated at a star-studded ceremony at the Hammerstein Ballroom in New York on Monday, May 21, 2012, at 5:30 p.m. and presented with their awards. There, many will deliver their version of the famous Webby 5-Word Speeches. The show will be hosted by critically acclaimed stand-up comedian, writer, and actor Patton Oswalt, and streamed live in HD at www.webbyawards.com. A full list of this year's winners can be found at http://wbby.co/winners.
DDB Worldwide Communications Group Inc (www.ddb.com) ranks among the top five consolidated advertising and marketing services global networks, according to Advertising Age. DDB emphasizes Social Creativity to grow the value and influence of brands around the world by creating ideas that people want to play with, participate in and pass along. The agency is consistently one of the most awarded at the Cannes Festival of Creativity and was recognized by The Gunn Report as one of the Top 3 Global Networks for 10 of the last 12 years. DDB was also recently named the Spikes Asia Network of the Year for the second consecutive year and the Eurobest Network of the Year for the third consecutive year. DDB Worldwide is part of Omnicom Group Inc. (OMC) and consists of more than 200 offices in over 90 countries.
About Tribal DDB Worldwide
Tribal DDB Worldwide (www.tribalddb.com), an Advertising Age A-List Agency, is headquartered in New York with 60 offices spanning 42 countries around the globe. Since it was founded in 2000, Tribal DDB has expanded and been recognized well beyond its digital roots. By 2005, Tribal DDB was named Interactive Agency of the Year by Adweek and at the Cannes International Advertising Festival, where it took home the most Lions and the Cyber Grand Prix. This was followed in 2007 by Tribal DDB being the first "digital" agency to win Global Agency Network of the Year from Advertising Age, and then in 2009 being the first to win the Grand Prix in Film at the International Advertising Festival at Cannes. Tribal DDB continues to draw on its expertise in digital innovation and its heritage of creativity and insights to bring clients the most effective and differentiating marketing solutions for today's world. Tribal DDB Worldwide is part of Omnicom Group's DDB Worldwide.
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SOURCE DDB Worldwide
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