DDB Worldwide Is the Most Awarded Network at International AME Awards
Agency brings home Grand AME, two Platinums, six Golds, seven Silvers and three Bronzes for clients including Volkswagen, McDonald's, Clorox, Best Buy and Canadian Tourism Commission
NEW YORK, March 21, 2013 /PRNewswire/ -- DDB Worldwide, a division of Omnicom Group (NYSE), won 19 awards at last night's International AME Awards® for the World's Best Advertising and Marketing Effectiveness™, making the agency the most awarded network at this year's festival.
DDB in Germany took the AME Awards' highest honor, the AME Grand Trophy, for its "Don't Make Up and Drive" campaign for Volkswagen, which stars renowned YouTube make-up artist Nikki and highlights the danger of applying make-up while driving. DDB Worldwide's work also received wins for clients including Volkswagen, McDonald's, Canadian Tourism Commission, Clorox, Ad Council and SaferSex4Seniors.org, across categories such as Interactive, Integrated (mixed media), Online, Social Benefit, New Product/Service Launch, Sport & Leisure, and Public Relations.
Amir Kassaei, Chief Creative Officer of DDB Worldwide, commented: "Our job is to solve marketing and business problems for our clients in a substantial and innovative way. Combining insights and creativity with technology as a tool, our foundation at DDB is to act at the intersection of humanity, creativity and technology. When we do this in an exceptional way, our clients are more successful and we garner recognition from the industry."
The Volkswagen "Crash Course to Shine" campaign (http://www.youtube.com/watch?v=eX6gZkaHmmY), created by DDB in Germany, won four awards including a AME Grand Trophy for Interactive Use of Medium, an AME Platinum Trophy for Social Media Use of Medium, and two AME Gold wins across the Online Use of Medium and Social Benefit Use of Medium categories.
DB Canada's Vancouver office won an AME Platinum Award for its Canadian Tourism Commission campaign titled, "Canada. Keep Exploring." The marketing effort shifted perceptions amongst international travellers, propelling Canada to the #1 country brand two years in a row, and reversed the decline in international tourism to Canada. The Canadian Tourism Commission effort also earned the agency AME Gold and Silver awards.
Other winning campaigns include DDB Hong Kong’s work for McDonald’s, which received two Gold AME Awards and three Silver wins for the “McDonald’s Chinese New Year McGreeting,” an Augmented Reality-enabled mobile app. DDB New York’s SaferSexForSeniors.com work (http://www.youtube.com/watch?v=1Pfa07ijUCE), encouraging seniors to use a condom to curb the rising rates of STD’s in the senior community, was honored with an AME Gold award. Additionally, DDB New York’s “Yeah, that kind of rich” campaign for the New York Lottery was awarded a silver win. DDB Chicago’s “GED Pep Talk Center” (http://www.yourged.org) for Ad Council, featuring celebrities such as Christopher Lloyd and Terry Crews, won three Silver AME Awards. AME Bronze award honorees include DDB West’s “Bleachable Moments” campaign for Clorox and DDB Canada Vancouver’s “Pass the Present” work for Best Buy.
Each year, the AME Awards® honors work that demonstrates groundbreaking solutions to challenging marketing problems. To earn a coveted AME Award, an entry must exhibit specific marketing goals and objectives accomplished through creative execution and strategic planning. Entries are judged by an international panel of top interactive and multidisciplinary marketers, media planners, strategy directors, social media experts, and creative directors.
DDB Worldwide (www.ddb.com) is one of the world's largest and most awarded advertising and marketing networks. In 2012 DDB was named Advertising Network of the Year by Campaign, as well as Agency of the Year and Digital Agency of the Year by Strategy magazine. At the prestigious 2012 Cannes International Festival of Creativity, DDB won 82 Lions, the most ever for the network. In addition, The Gunn Report has listed DDB as one of the Top 3 Global Networks for the last 12 years. The agency's clients include Volkswagen, McDonald's, Unilever, Mars, Johnson & Johnson, and Exxon Mobil, among others.
Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in over 90 countries with its flagship office in New York, NY.
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE-OMC) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
For further information on Omnicom and its brands, please visit www.omnicomgroup.com
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SOURCE DDB Worldwide
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