Dealer.com And Jumpstart Automotive Group Announce Strategic Partnership To Create Comprehensive In-Market Display Advertising Platform
BURLINGTON, Vt. and SAN FRANCISCO, July 9, 2013 /PRNewswire/ -- Dealer.com and Jumpstart Automotive Group today announced a new, long-term partnership that will connect dealerships with the most widely sought-after online auto shopping audience. Leveraging Dealer.com's market-leading customer base of local-level automotive dealers (tier 3) and Jumpstart's premium automotive audience, the exclusive agreement for Dealer.com dealers creates streamlined, highly-targeted opportunities for dealers to access the broadest audience of in-market car shoppers. Terms of the deal were not disclosed.
Dealer.com powers more than 12,000 dealerships across North America, including about 90 percent of the top 125 dealer groups in the U.S., with its integrated marketing and operations software and services. Dealer.com's sites receive about 36 million unique visitors per month; Jumpstart's audience is 25 million unique visitors per month across its partner sites, which include JD Power Autos, Car and Driver, U.S.News Autos, CarGurus, and NADAguides. Under the agreement, Dealer.com is able to exclusively sell tier 3 premium display advertising on Jumpstart's sites to its customers and their agencies. This integration of channels, campaigns, reach, and data allows Dealer.com to ensure a high-quality, optimal pre- and post-click experience, from the initial display ad to the website experience.
"This is an extraordinary opportunity for Dealer.com and our customers, and underscores our commitment to making our advertising product the most effective and valuable resource in the industry," said Rick Gibbs, CEO of Dealer.com. "Working with Jumpstart, we can now broaden our advertising reach beyond search and display on the advertising networks and offer access to a massive and extremely targeted segment of online vehicle shoppers through highly-trafficked endemic sites."
"We're seeing a rapid increase in dealer display business, so partnering with Dealer.com, the top provider of dealer marketing and operations software solutions, is an obvious fit for us," said Nick Matarazzo, Chief Executive Officer of Jumpstart Automotive Group. "We have a shared vision and together can provide the most comprehensive and complementary service to dealers."
Dealer.com dealer customers will be able to immediately take advantage of the benefits of the in-market automotive display offering from Jumpstart.
About Jumpstart Automotive Group
Jumpstart Automotive Group, a division of Hearst Magazines, offers high-impact and performance-driven marketing and advertising solutions that achieve optimum results. Jumpstart is an industry thought leader known for its True Market Impact™ brand reports and in-depth shopping trend insights. Exclusively representing a portfolio of premium automotive digital publishers, Jumpstart reaches consumers at all stages of consideration and provides in-market scale. www.JumpstartAuto.com, @JumpstartAuto.
JD Power Autos, Car and Driver, Road & Track, NADAguides, CarSoup, U.S.News Autos, HybridCars, CarGurus, PlugInCars, Overstock Cars, Leftlane, EveryCarListed, and Consumer Guide Automotive.
Dealer.com is the automotive industry's leading provider of a streamlined and intuitive solution for managing dealership marketing and operations. The company's platform-based Inventory, Advertising, Website and CRM products allow OEMs, dealer groups, retail and agencies to leverage innovative technology to relevantly connect to their customers. The company's unique commitment to culture, with a focus on health and wellness, makes it one of the most desirable places to work. For more information on Dealer.com can be found at http://www.dealer.com.
About Hearst Magazines
Hearst Magazines is a unit of Hearst Corporation (www.hearst.com), one of the nation's largest diversified media and information companies. With 20 titles in the U.S., Hearst is the leading publisher of monthly magazines in terms of total paid circulation (ABC 2012) and reaches 82 million adults (Spring 2013 MRI gfk). In addition, the company publishes nearly 300 editions around the world. Hearst Magazines Digital Media, dedicated to creating and implementing Hearst Magazines' digital strategy, manages more than 26 websites and 14 mobile sites for brands such as Cosmopolitan, Popular Mechanics, ELLE, ELLE DECOR, Esquire, Good Housekeeping, Marie Claire and Seventeen, as well as digital-only sites such as Delish.com, a food site in partnership with MSN; MisQuinceMag.com; and RealBeauty.com. Hearst Magazines has published more than 150 apps and digital editions for the iOS and Android platforms. The company also includes iCrossing, a global digital marketing agency.