Dealer.com Expands Relationship with Yahoo Preferred Partner Program

BURLINGTON, Vt., Dec. 9, 2015 /PRNewswire/ -- Dealer.com, a Cox Automotive brand, has expanded its relationship with the Yahoo Preferred Partner Program, a growing community of innovative advertising technology and service companies committed to delivering a higher standard of technology integration and client services to digital marketers.

Dealer.com has been specifically selected and integrated into Yahoo Gemini, Yahoo's proprietary marketplace for search and native advertising across devices, to better help marketers achieve improved results through their Yahoo Gemini advertising campaigns.

Chris Smith, vice president, Advertising Sales, for Dealer.com, states, "Yahoo has been a long standing media partner for Dealer.com and we are very excited to expand that relationship with the Yahoo Preferred Partner Program. Our mutual goals with Yahoo focus on serving the automotive dealer market with top-performing digital campaigns that include search, display and now native — across all screens."

The Yahoo Preferred Partner Program offers a wide range of resources, training, and support to help partner members grow their businesses. Yahoo Preferred Partners have passed a rigorous selection process and represent industry innovators and services partners that help simplify the process of driving digital marketing results.

"The Yahoo Preferred Partner Program demonstrates our commitment to providing innovative digital marketing solutions to our advertisers, agencies, and technology partners. These partners have committed to a higher standard of Gemini product integration and client services to drive advertiser performance, scale, and ROI," said Alex Mrazek, senior director, Partner Development, Yahoo.

Dealer.com products and services include integrated advertising, websites, and managed services that can connect powerfully with other solutions including Inventory, CRM, and Sales and F&I. For more information about Dealer.com's Paid Search Advertising solutions, click here.

About Dealer.com
Dealer.com provides an integrated platform of Advertising, Website and Managed Services products which allow OEMs, dealer groups, retailers and agencies to leverage advanced digital technology and data to better engage and connect with their customers. The company practices a deep commitment to its culture of innovation, with a focus on health and wellness, making it one of the most desirable places to work, and a valuable partner for automotive retailers. Dealer.com is a part of Cox Automotive. For more information please visit www.coxautoinc.com

About Yahoo
Yahoo is a guide focused on informing, connecting, and entertaining our users. By creating highly personalized experiences for our users, we keep people connected to what matters most to them, across devices and around the world. In turn, we create value for advertisers by connecting them with the audiences that build their businesses. Yahoo is headquartered in Sunnyvale, California, and has offices located throughout the Americas, Asia Pacific (APAC), and the Europe, Middle East, and Africa (EMEA) regions. For more information, visit the pressroom (pressroom.yahoo.net) or the Company's blog (yahoo.tumblr.com).

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SOURCE Dealer.com

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http://www.coxautoinc.com