BURLINGTON, Vt., June 4, 2013 /PRNewswire/ -- Dealer.com, a leading provider of marketing and operations software for the automotive industry, has introduced MyCars to its Websites product family. MyCars is a convenient feature at the top of a dealer website that makes the vehicle shopping process more organized, more informative, and more actionable for the shopper, and provides the dealer with valuable insights that help drive vehicle sales and customer engagement. The shopping feature was previewed at NADA 2013 earlier this year and named "Best of Show" by the PCG Consulting Group.
MyCars automatically organizes viewed vehicles for every visitor so they can easily compare features and pricing. Shoppers, regardless of whether or not they enter any personal information, can view a shortlist of their recently-viewed vehicles with each visit to a dealers' website. Shoppers can also choose to save vehicles and sign up for automated price alerts, helping to nurture dealer leads over the long term.
"It's essential that dealers adapt to the behaviors of online car shoppers and engage with them in a new way," said Joe Pistell, senior director of Product Innovation for Dealer.com. "We designed MyCars to help dealers build stronger connections with shoppers through a highly personalized and intuitive online shopping experience. It offers convenience for the shopper, and gives the dealer a new channel to assess overall site performance, identify what vehicles are attracting prospects, and tap into new marketing opportunities."
As car shoppers transition from browsing to more active purchase intent, MyCars data allows dealers to expedite the online sales process through new advertising and marketing opportunities across multiple channels. MyCars is now available to retail advertisers nationwide. For more information, please visit: www.dealer.com/products/websites.
Dealer.com is the automotive industry's leading provider of a streamlined and intuitive solution for managing dealership marketing and operations. The company's platform-based Inventory, Advertising, Website and CRM products allow OEMs, dealer groups, retail and agencies to leverage innovative technology to relevantly connect to their customers. The company's unique commitment to culture, with a focus on health and wellness, makes it one of the most desirable places to work. For more information on Dealer.com can be found at http://www.dealer.com.