Debbie Ramsay Named Vice President of Business Development at SHC Direct
CHICAGO, Oct. 17, 2012 /PRNewswire/ -- SHC Direct, an industry leader in Loyalty and Customer Engagement Solutions, today announced the appointment of Debbie Ramsay as Vice President of Business Development. SHC Direct is headquartered in Oakbrook Terrace, IL and works with retail brands based in the U.S. and abroad.
Ramsay brings more than 20 years of marketing experience involving business alignment, technology, analytics and marketing strategy from a variety of industries including advertising and web. In her role at SHC Direct, Ramsay will develop and execute strategies for lead generation, sales, pricing and all tasks related to developing lasting client relationships. Debbie is responsible for the development and growth of SHC Direct's business with the goal of providing clients with successful and measurable loyalty services.
Prior to joining SHC Direct, Ramsay worked at Web Decisions, The Allant Group and Experian. As the Vice President of Business Development at Web Decisions and the Senior Business Development Executive at The Allant Group, she gathered the experience needed to understand the rapidly evolving multi-channel marketplace. Ramsay is known for her client-centric strategic approach that leads to success in new business development, client retention and profitability.
"As a company, we have a driven team that is comprised of individuals with the expertise and qualifications such as Debbie's so we can serve our clients and their growth needs," said Jeffrey Harris, President and CEO, SHC Direct. "Debbie comes to SHC Direct with the ability to develop the business by leveraging her core skills in marketing technology and business alignment."
About SHC Direct – SHC Direct, a leader in Loyalty and Customer Engagement, provides services to well recognized and sought after specialty retail brands in the United States and abroad. SHC Direct creates data driven and actionable insights through analysis of consumer shopping behavior to build client marketing strategy. SHC Direct delivers knowledge to make smart marketers wiser.
Contact:
Lindsay Ressler, FUEL Partnerships
[email protected]
561-961-5436
SOURCE SHC Direct
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