MILAN, Sept. 27, 2016 /PRNewswire/ -- Upon the invitation of the organizer of Milan Fashion Week, ELLASSAY launched the 2017 Spring/Summer high fashion collections themed "Viaggioddaggi" at the official main runway Palazzo del Senato on 26th September, Milan local time. As the senate house of the 15th century, the site was specially tailored for fashion brands, where Prada, Fendi and Ferragammousually present its collections. Contemporary fashion design is destined to be attached to art at its birth and ELLASSAY's inspiration for the new season comes right from the artistic creation closely related to fashion.
The guests included the Chinese Consul-General in Milan, Chinese actresses Guo Biting, Gao Xiaofei and Fang Anna, the famous fashion blogger Xu Fengli, the chief editor of SELF China Ms. Xu Heli, a number of fashion media, Italian business elites, senior fashion buyers, retail giants and local artists from Italy.
The 2017 spring/summer collections exhibited a modernist style with a sense of simplicity and high quality, while dedicated to the sleek line designs, creating a sense of metropolitan modernism with artistic lines and interesting patterns.The collections mainly adopted soft light colors supported by the combination of technical fabric and leather, creating a transparent texture with a fashion attitude towards comfort and nature. The perception of beauty conveyed via art is always interlinked without exception to fashion, producing only more possibilities for wearers without being limited to the surface.
ELLASSAY has been expanding its influence both at home and abroad. Since 2015, ELLASSAY has purchased the brand ownership and right of use of the German high-end women's fashion Laurhi, the brand ownership of the American entry luxurious ED Hardy in mainland China, Hong Kong, Macau and Taiwan and the recent initial global holding of the French brand IRO. With the series of actions forginga Chinese high fashion group, ELLASSAY is in sync with the great changes of the Chinese fashion industry with 20 years' development at its 20th anniversary. It will continue to integrate to the top international resources, displaying its world view to the Chinese consumers with global vision and bringing international fashion genuinely created in China.
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