Decision Resources Group Announces First Medical Device Account Targeting Tool in China China Market Share Data Paired with Named Tier 3 Hospital Procedure Estimates Supports Decision Resources Group's ChinaTrack
BURLINGTON, Mass., July 31, 2014 /PRNewswire/ -- Decision Resources Group is launching an extension of its premier medical technology market intelligence product Marketrack to now include ChinaTrack; the new capabilities track the China device landscape in an interactive dashboard providing detailed brand-level share tracking and analytics. ChinaTrack also provides detailed procedure volumes at a hospital level.
Other key capabilities of the new line extension:
- Updated data feed: In addition to end-user surveys of healthcare facilities, ChinaTrack data is paired with a database of procedure volumes for Tier 3 hospitals in China.
- Online interactive dashboard: Full data and analysis is accessible in an interactive platform, with regular updates delivered shortly after the reporting period.
- Key market coverage: Decision Resources Group offers coverage of the most active segments of the Chinese device markets, including:
- Cardiac rhythm management and surgery
- Vertebral compression fracture treatments
- Heart valves
Comments from Decision Resources Group Director of Brand Solutions Jennifer Thomas:
- "Across the China medical device industry, there is a strong unmet need for detailed market landscape information. ChinaTrack showcases the number of procedures by Tier 3 facility name to help our clients effectively strategize sales efforts in region. To provide such thorough procedure tracking at the hospital level for these Tier 3 facilities in China is completely novel."
- "For a truly comprehensive view of the Chinese market, our expert analysts are now able to bring together usage data from end-user surveys and pair it with detailed facility-level procedures, published on an online interactive dashboard. We are thrilled to be the first provider of this type of competitive intelligence in China.
Marketrack provides ongoing brand-level market share data from facilities in 40 countries and 20 medtech markets around the world, updated monthly or quarterly within 15 days following the reporting period. Each Marketrack ready-to-use deliverable provides a comprehensive and detailed view of a market of interest, including data on procedures, units used and average selling prices across a given device category.
About Decision Resources Group
Decision Resources Group offers best-in-class, high-value information and insights on critical issues within the healthcare industry. Clients rely on this analysis and data to make informed decisions. Find out more at www.DecisionResourcesGroup.com.
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Decision Resources Group
SOURCE Decision Resources Group