HACKETTSTOWN, N.J., Dec. 3, 2013 /PRNewswire/ -- This holiday season, whip up a colorful chocolate wonderland with a sleighful of new seasonal treats, plus a host of returning favorites, from Mars Chocolate North America. Whether you're decking the halls, prepping for parties, delighting with desserts or gifting with goodies, Mars Chocolate has the holiday season all wrapped up.
"Chocolate is a quintessential part of so many family celebrations, and Mars Chocolate brands have been integral to holiday traditions for generations," said Roy Benin, Chief Consumer Officer, Mars Chocolate North America. "Each year, we develop a wide winter holiday assortment based on valuable input from consumers. This year, we're introducing some exciting new products and, of course, we're bringing back our perennial classics."
Returning favorites include candy dish essentials like festive red and green M&M'S® Brand Candies and DOVE® Brand PROMISES® Milk and Dark Chocolate Snowflakes – which are each individually wrapped in silver and blue or red and silver foil with a snowflake design embedded on top.
Here's a sample of some new items topping the Mars holiday list for 2013:
The classic Santa Claus shape and TWIX® Brand join forces to create new TWIX® Brand Santas — available as singles and in six-packs. These clever confections add Christmas magic as stocking stuffers or tasty on-the-go treats.
Give the bakers on your list a keepsake they'll use every holiday season: the M&M'S® Brand Recipe Box Tin, the newest collectible from M&M'S® Brand. With its gingerbread house theme, this tin looks good enough to eat! Inside, red and green M&M'S® Brand Candies, recipes and a cookie cutter make holiday baking a joy.
Surprise family and friends with the new M&M'S® Brand Milk Chocolate Candies for the Holidays Cane. This year, the transparent candy cane offers a colorful view of the red and green chocolate candies inside, making it a winner for decorating, hanging on stockings, snacking and gifting.
Save time with no wrapping required! You'll love the new gift boxes and FUN SIZE® bags for M&M'S® Brand Candies. All decked out with the iconic M&M'S® Characters, these goodie bags and boxes feature "To/From" labels, making them instantly givable—and instantly appreciated.
Friends and family will flip their lids for the M&M'S® Brand MINIS Milk Chocolate Candies Tube. The tubes are mighty little treats, so tuck them in stockings, share them as party favors, or enjoy them as an on-the-go treat.
Nothing says the holidays like the mouth-watering aroma of freshly baked cookies. And nothing makes cookies merrier and brighter than the new M&M'S® Brand MINIS Milk Chocolate Candies in red and green. Recipes on the back of the bag make for easy and delicious holiday treats.
Deck the halls with bountiful bowls of chocolate, thanks to the MINIS MIXTM Chocolates for the Holidays variety bags. Showcasing cheerful illustrations of Christmas tree ornaments, each bag is filled with an assortment of family favorites -– SNICKERS®, TWIX®, 3 MUSKETEERS® and MILKY WAY® Brands. Variety bags are the definite "go-to" for holiday snacking and decorating.
'Tis the season to make magical memories for the chocolate lovers in your life. With the sensational collection of chocolate treats from Mars, Holiday 2013 just got a whole lot brighter.
About Mars, Incorporated
In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a "mutuality of benefits for all stakeholders" – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 72,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.
Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, KITEKAT®, BANFIELD® Pet Hospital, NUTRO®, SHEBA®, DREAMIES® and CESAR®; Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® AND LIFESAVERS® mints. Food –UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA ® Coffee Roasters coffee, THE BRIGHT TEA CO.® tea, DOVE®/GALAXY® Hot Chocolate, and FLAVIA® brewer; Symbioscience – COCOAVIA™, WISDOM PANEL™ and SERAMIS®.
For more information, please visit www.mars.com. Follow us: facebook.com/mars, twitter.com/marsglobal, youtube.com/mars.
SOURCE Mars Chocolate North America