Deezer and T-Mobile Partner to Develop a Legal Music Streaming Mass Market in Central Europe
PARIS, April 26, 2012 /PRNewswire/ --
In order to promote legal streaming music service in Central Europe, Deezer and T Mobile have announced their partnership.
With the support of the local labels and the collecting societies, Deezer and T Mobile are launching a localized co-branded offer.
The first country launched is Austria.
Deezer offers the best music experience for T-Mobile Austria customers:
Deezer offers a standalone service at €9.99 per month, which gives customers instant and unlimited access to 15 million tracks from a computer (with no need to download any software) and on any device - Smartphones, tablets, IP radios and TVs…whether connected to the Internet or not. Deezer is simple, intuitive and responds to fans' needs to discover, listen to, organise and share all the music they love.
T-Mobile is now the first operator in Austria to integrate an unlimited music subscription as part of their mobile tariff plan. T-Mobile customers will get an exclusive co-branded Deezer Unlimited Music service included as part of their ALL INCLUSIVE Young Star Music and ALL INCLUSIVE Music XL tariff.
Instead of launching a limited free service in these mature markets, Deezer and T-Mobile want to directly develop the adoption of high quality paid-for services.
Axel Dauchez, CEO of Deezer:
"Deezer has always aimed to put fans in control of their own music - whether at a desk or on the move. We're delighted to be partnering with T-Mobile Austria to offer their customers a unique local service that focuses on sharing and discovering new music."
Thomas Kicker, CMO of T-Mobile Austria, is convinced of Deezer's advantages over its competitors: "Music fans of all ages will be excited by Deezer. It's just a lot of fun to rediscover familiar and popular music from one's youth and, at the same time, be able to listen to all the new releases in such an easy way. In Austria, T-Mobile is writing history in the area of mobile services again, this time by combining telecoms, data and music in 2 attractive flat-rate tariffs for all ages. It has never been so easy and such good-value to access music. By partnering with Deezer, we are sending a clear signal against illegal downloads and piracy."
Deezer is the market leader in music streaming worldwide with 20 million users, 1.5 million Deezer subscribers, 15 million tracks, more than 600,000 Facebook fans and 300,000 followers on Twitter. Today Deezer is the first music streaming service that does not rely on software downloads. In September 2011 Deezer announced a partnership with Facebook, an important international step that allowed Deezer to integrate its services into the world's largest social network.
On December 8th 2011, Deezer began its worldwide roll-out except in Japan and the US.