Defined Health is an especially strong player in the oncology field. Their annual Cancer Progress conference has been for more than 20 years one of the leading forums for significant dialog among thought leading clinicians, major biopharma companies and prominent investors.
As part of Cello Health, Defined Health will be able to offer greater value to clients through Cello Health's deeper global network supported by additional highly relevant capabilities, especially in such areas as brand strategy, medical communications, and market access/reimbursement and portfolio optimization.
Ed Saltzman, President and Founder of Defined Health said, "Defined Health has established a leading biopharma consultancy operating at the critically important intersection of science and strategy. Over the years we are proud to have developed a team widely recognized for industry thought leadership and an enviable client roster spanning big pharma to discovery and development stage biotech. Cello Health's core capabilities both augment and powerfully synergize with our own, and will serve to increase the value we can offer our clients through the full span of the development process from early development to commercial launch. We are extremely excited to be part of Cello Health."
"We are just as excited to have Defined Health join our Cello Health family with the complementary fit to our consulting, insight and communication capabilities, and our focus on early drug development," added Julia Ralston, CEO, Cello Health US.
About Defined Health: Founded more than 25 years ago, Defined Health is a leading biopharmaceutical asset development strategy consultancy whose clients include a mix of pharma, biotech and specialty pharmaceutical companies. Defined Health's consultants hold advanced degrees in science, medicine and business, and have industry experience in business development, commercial evaluation, finance, licensing, drug discovery and R&D.
About Cello Health: Cello Health delivers cutting-edge medical and marketing solutions to the global pharmaceutical, biotechnology and health sectors. With a speciality in early asset development and commercialization, Cello Health leverages three distinct capabilities to deliver a fusion of expertise to unlock the potential of organisations, brands and assets:
- Cello Health Insight: global marketing research and customer insight
- Cello Health Consulting: strategic consultancy
- Cello Health Communications: evidence and engagement
Ginny E. Llobell
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SOURCE Defined Health