Degree® Deodorant Partnering With Bioanalytics Innovator Lightwave To Launch The Degree MotionSense Lab
The Movement-Driven Deodorant Brand Releasing Content Series Showcasing MVP Stephen Curry's Elite Skillset
The Movement-Driven Deodorant Brand Releasing Content Series Showcasing MVP Stephen Curry's Elite Skillset
ENGLEWOOD CLIFFS, N.J., Feb. 2, 2016 /PRNewswire/ -- Degree, the world's first deodorant activated by movement, is furthering their commitment to motion-focused research and innovation, with the launch of the Degree MotionSense Lab, a pioneering online hub that will provide movement analytics of athletes, performers and fans.
The Degree MotionSense Lab is powered by Lightwave – a bioanalytics technology company that measures motion, movement and emotional indicators – and is launching with the exclusive content series Stephen Curry: Every Move Counts, which features never-before-seen data examining Stephen Curry's on-court maneuvers. The video series dissects the speed, evasiveness and reaction time of Curry while he participates in a series of basketball-focused drills. This marks the first time that the actual physical and emotional undercurrent of his performance has been studied.
The video series can be viewed at DegreeMotionSenseLab.com, and is narrated and analyzed by Stephen's father and basketball great, Dell Curry.
"Getting to be a part of the first-ever series of tests conducted for the Degree MotionSense Lab was an amazing experience," said Stephen Curry. "I was blown away by the level of detail and information that they were able to gather. It is this dedication to truly understanding movement that makes Degree deodorant the only brand I trust to protect me on and off the court."
Throughout 2016, the Degree MotionSense Lab will measure movement and motion in a variety of forms. Additional experiments will be conducted during college basketball in March, where in-game fan movement data will be collected, as well as at the Degree Women and iHeartRadio "Move with the Music" concert series, where the correlation between fan and performer movement will be analyzed.
All figures, analytics and information for the Degree MotionSense Lab will be collected by Lightwave, which specializes in gathering and processing biometric data to measure movement and emotional engagement. Lightwave's software platform uses connected sensor devices to better understand physical and emotional responses to experiences like exercise, sporting events and concerts.
"Degree Deodorant and its proprietary MotionSense technology is developed to protect you the more you move," said Matthew McCarthy, Unilever Senior Director of Marketing. "The Degree MotionSense Lab will provide intriguing insight into just how much athletes, performers and fans move on a daily basis. This data will prove to be valuable as we continue to evolve and develop our products."
The Degree MotionSense Lab will live at DegreeMotionSenseLab.com. Follow @DegreeMen and @DegreeWomen for content updates and announcements, and use the hashtag #EveryMoveCounts to join in on the movement conversation. For more information on Degree Deodorant visit DegreeDeodorant.com.
About Unilever United States, Inc.
Unilever is one of the world's leading suppliers of Food, Refreshments, Home and Personal Care products with sales in more than 190 countries and reaching 2 billion consumers a day. In the United States, the portfolio includes brand icons such as: Axe, Ben & Jerry's, Breyers, Caress, Clear Scalp & Hair Therapy, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Simple, St. Ives, Suave, Talenti Gelato & Sorbetto, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Unilever employs approximately 8,000 people in the United States – generating more than $8.5 billion in sales in 2015.
Unilever's Sustainable Living Plan (USLP) commits to:
Unilever ranked number one in its sector on the 2015 Dow Jones Sustainability Index.
The entire Unilever global factory network, as well as its U.S. non-manufacturing facilities, have achieved zero non-hazardous waste to landfill status.
For more information on Unilever U.S. and its brands visit: www.unileverusa.com
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About Lightwave:
Lightwave is a pioneering bioanalytics technology company that gathers and processes biometric data to measure emotional engagement through the use of connected devices. This data is used to better understand physical and emotional responses to experiences -- ranging from films, concerts, behavioral research and sporting events. Lightwave was established in 2012 and is based in San Francisco, with offices in Los Angeles, New York, and Sydney. To learn more about Lightwave, visit www.lightwave.io or on Twitter @LightwaveInc and Facebook.
About iHeartMedia:
With over a quarter of a billion monthly listeners in the U.S. and over 80 million social followers, iHeartMedia has the largest reach of any radio or television outlet in America. It serves over 150 markets through 858 owned radio stations, and the company's radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at iHeartRadio.com and on the company's radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on tablets and smartphones, and on gaming consoles.
iHeartRadio, iHeartMedia's digital radio platform, is the No. 1 all-in-one digital audio service with over 800 million downloads; it reached its first 20 million registered users faster than any digital service in Internet history and reached 70 million users faster than any other radio or digital music service and even faster than Facebook. The company's operations include radio broadcasting, online, mobile, digital and social media, live concerts and events, syndication, music research services and independent media representation. iHeartMedia is a division of iHeartMedia, Inc. (OTCBB: IHRT). Visit iHeartMedia.com for more company information.
Contact: Rachael Feldman
[email protected]
212-445-8447
SOURCE Unilever
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