Degree Men Turns Up the Heat on Mark Sanchez With New Adrenaline-Fueled Offseason Adventures
Consumers Drive Sanchez's Offseason by Voting on Adventures to be Presented in Exclusive Online Video Series
ENGLEWOOD CLIFFS, N.J., March 26, 2012 /PRNewswire/ -- Football season is over, but it doesn't mean the pressures have ended for pro quarterback Mark Sanchez. Today, Degree Men® announced it has teamed up with Sanchez to give guys the power to decide his offseason schedule with the Degree Men Offseason Adventure Series – the second series of movement-centric challenges issued to Sanchez, which embody the new MOTIONSENSE™ technology offered exclusively in the Degree Men Adrenaline Series.
Now through April 9, fans can visit www.DegreeMen.com and vote unlimited times on four different adrenaline-fueled adventures for Sanchez to tackle this offseason. Sanchez will complete the top two vote-getting adventures, with all the action captured and shared through an exclusive online video series.
Offseason adventures for fans to vote on include:
- Flying with the Blue Angels: He plays for them, now let's put him in one. Mark will get his wings and take flight with the storied Blue Angels, experiencing the adrenaline-pumping G-force of an F/A-18 Hornet fighter jet. (The Navy Flight Demonstration Squadron does not endorse Degree Men, Mark Sanchez or the New York Jets)
- Rally Car Racing: Mark will slide behind the wheel and test the limits of man and machine around every knuckle-clinching turn as he learns the moves of a rally car race with the Team O'Neil Rally School.
- Training with the USA Rugby Team: The ultimate physical challenge on the body – football without pads. See if Mark can take the pressure as he trains with USA Rugby.
- Hockey Goalie for a Day: See if Mark has what it takes as we put him in the 'hot seat' on the ice to see if he can protect the goal against some of hockey's best slap shots.
"Degree Men is all about protecting guys during life's everyday movements while also keeping them cool during the adrenaline-fueled moments along the way," said Aaron Callaway, Senior Brand Building Manager, Unilever. "Mark Sanchez plays the toughest position for one of football's highest-profile teams and we're proud to work with him again on the Offseason Adventure program."
In 2011, Degree Men partnered with Sanchez to launch the first Offseason Adventure program to keep his adrenaline pumping during the pro football lockout. Consumers voted and sent Sanchez to battle the blazing heat of firefighter training with the Orange County Fire Authority, and he also took on the intense speeds of NASCAR by training with the pit crew from Junior Motorsports.
"Making game-changing moves in high-pressure situations is my job," said Mark Sanchez. "Last year Degree Men took my adrenaline to the next level with NASCAR racing and firefighter training, and I can't wait to push my offseason even more with a new set of adventures."
New MOTIONSENSE Technology
The Degree Men Adrenaline Series is the first men's anti-perspirant/deodorant brand to feature the exclusive MOTIONSENSE technology which is activated by motion, not moisture. This breakthrough formula is engineered to respond to body movement so it stays ahead of sweat and odor in those adrenaline-fueled moments.
The new Degree Men Adrenaline Series with MOTIONSENSE technology is available in Extreme, Everest, Adventure, Sport Defense and V12 fragrances, and can be purchased at retail locations nationwide.
To vote on the Degree Men Offseason Adventure Series and for more information, please visit www.DegreeMen.com. You can also find Degree Men on Facebook and Twitter.
About Unilever North America
Unilever is one of the world's leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 180. With products that are used over two billion times a day around the world, we work to create a better future every day and help people feel good, look good and get more out of life with brands and services that are good for them and good for others. In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry's, Bertolli, Breyers, Caress, Consort For Men, Country Crock, Degree, Dove personal care products, fds, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-Tips, Ragu, Simple, Skippy, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemme, Vaseline, and Wish-Bone. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 13,000 people across North America – generating over $9 billion in sales in 2011. For more information, visit www.unileverusa.com or www.unilever.ca.
SOURCE Degree Men
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