2014

Degree Women® and Multi-Platinum Selling Artist Ciara Inspire Women To DO:MORE of What They Love Join forces to celebrate music and encourage women to get moving and never stop improving

ENGLEWOOD CLIFFS, N.J., Aug. 23, 2013 /PRNewswire/ -- From recording in the studio, rehearsing for world tours and performing on stage for thousands of fans, a music artist's work is a journey requiring determination and drive. Understanding that a musical performer's work is never done, Degree Women® has teamed up with Grammy Award-winner, Ciara, for its DO:MORE campaign.  One of the ultimate "do-ers" in the music industry, Ciara and Degree Women® will encourage women nationwide to challenge themselves and pursue their passions. 

"As a performer, every time I set foot on stage, I push myself to go beyond, go further and never stop improving," said Ciara, award-winning musical artist and performer.  "I've been using and loving Degree® for years, that's why I'm so excited to be partnering with them to motivate women everywhere. Degree® is so much more than a deodorant to me – their products with motionSENSE™ technology are the only products that keep me protected and last while I'm on stage performing."

Watch Ciara DO:MORE
Degree® is providing an exclusive look into Ciara's journey to improve every day as a singer and dancer. Her journey of inspiration and motivation will be chronicled on  the Degree Women Facebook page. Fans can like the brand at facebook.com/DegreeWomen to unlock video content from Ciara and enter for a chance to win exciting prizes.

"We are so excited to be partnering with Ciara – as one of music's most active performers, she truly embodies the DO:MORE spirit that we try to ignite in our consumers," said Matthew McCarthy, Senior Marketing Director, Unilever North America. "Ciara not only defines what DO:MORE is all about – following your passions, trying something new and living life to the fullest – but she puts that on display every time she takes the stage to perform, as evidenced by her numerous awards and successful new album."

Degree Women® Grants Exclusive Access to the 2013 MTV Video Music Awards
On Sunday, Aug. 25 music's top artists will put their talents on display and show fans just how hard they work at the 2013 MTV Video Music Awards airing live from the Barclays Center in Brooklyn, NY. As an official sponsor, Degree Women® will be providing fans with exclusive access backstage at the VMAs via MTV's VMA All Access multi-camera experience live stream available at VMA.MTV.com and through the MTV App. The experience will offer fans 10 different behind-the-scenes camera feeds -- including the popular audience reaction camera and a curated "MTV Cut."

Tune in to the 2013 MTV Video Music Awards on Sunday, Aug. 25 at 9 p.m. ET/PT.

About Degree® with motionSENSE™
Degree® deodorant with motionSENSE™ technology releases bursts of freshness with every move you make, keeping you protected for longer so you can do more of what you love.  It is the only antiperspirant/deodorant that is activated by movement so the more you move, the more it protects. 

For more information and to view Ciara's journey:
Visit Facebook.com/DegreeWomen and follow us at Twitter.com/DegreeWomen.

About Unilever North America
Unilever is one of the world's leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry's, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Ragu, Simple, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemmé, Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals are more than 50 time-based targets. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/ or http://www.unilever.ca/sustainable-living/.

Unilever employs more than 12,000 people across North America – generating over $10 billion in sales in 2012. For more information visit www.unileverusa.com or www.unilever.ca.

About Ciara
"CIARA" the new album released by Epic Record / Sony Music on July 9, 2013 debuted at #2 on the Billboard Top 100 Album Chart.

"CIARA" the LP is available in stores and online now.

NEW single from the LP "CIARA" to be released in September!

For more information visit OnlyCiara.com, Twitter.com/Ciara, Facebook.com/Ciara and Instagram @Ciara.

About the Sweepstakes:
NO PURCHASE NECESSARY. Void where prohibited. DO:MORE Ciara Sweepstakes is sponsored by Conopco, Inc., d/b/a Unilever. Open to legal residents of the 50 U.S. & D.C., 18 or older. Begins 3:00 p.m. ET on 8/25/13 & ends 3:00 p.m. ET on 8/31/13. Click here for official rules.

Contact:

Vivian Ewalefo

Richard Small

Weber Shandwick

Unilever

212-445-8306

Richard.Small@unilever.com

vewalefo@webershandwick.com


SOURCE Degree Women



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