Del Webb Research Shows Boomers Willing to Invest More in Green Technology; Teams With Chevrolet to Showcase Volt Electric Vehicle in Chicago
BLOOMFIELD HILLS, Mich., Sept. 29, 2011 /PRNewswire/ -- If you had to guess who's greener—Gen Y or Baby Boomers—many folks might presume it's the younger generation. However, when it comes to putting their money where their mouths are, it's the Boomers who put green behind green and invest in eco-conscious technology from their homes to their automobiles. That's why Del Webb—the leading builder of homes for active adults aged 55+—is teaming up with Chevrolet to showcase its new electric vehicle, the Volt, in Chicago.
Though the Chevy Volt is not yet available for sale in Illinois, Chicagoans will have a unique opportunity not only to learn more about the Volt from experts but to drive one by visiting the Grand Dominion by Del Webb community in Mundelein on Tuesday, Oct. 4, from 4 to 7 p.m. Del Webb representatives also will be on hand to discuss the green technologies that make Del Webb homes and communities energy efficient and environmentally friendly.
"Volt owners tend to be early adopters in the market who are looking for technology solutions that enhance today's active lifestyle," said Cristi Landy, Chevrolet Volt marketing director. "The Volt is ideal for those navigating Chicago's suburban/urban commuting patterns as it is an electric vehicle with extended range."
A national survey conducted by Del Webb found that Boomers are willing to invest significantly in green technology. In fact, 54 percent said they had interest in purchasing an electric vehicle. Nearly 87 percent of Boomers reported that they considered investing in green technology that would reduce their utility bills to be very or extremely important. Their interest isn't exclusively in cost savings but also in the environment.
"The eldest Boomers just turned 65 this year so the bulk of this generation is in their peak career years and can put disposable income toward causes they believe in—such as the environment," said Deborah Meyer, chief marketing officer for PulteGroup, Del Webb's parent company. "Boomers traditionally have been an activist generation. They are at a stage of life now where their priorities are evolving beyond lifestyle to legacy, and we're glad that Del Webb has energy efficiency options to facilitate that."
Founded in Detroit in 1911, Chevrolet celebrates its centennial as a global automotive brand with annual sales of about 4.25 million vehicles in more than 140 countries. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. The Chevrolet portfolio includes iconic performance cars such as Corvette and Camaro; dependable, long-lasting pickups and SUVs such as Silverado and Suburban; and award-winning passenger cars and crossovers such as Sonic, Cruze, Malibu, Equinox and Traverse. Chevrolet also offers "gas-friendly solutions including Cruze Eco and Volt. Cruze Eco offers 42 mpg highway while Volt offers 35 miles of electric, gasoline-free driving and an additional 344 miles of extended gasoline range, according to EPA estimates. Most new Chevrolet models offer OnStar safety, security and convenience technologies including OnStar Hands-Free Calling, Automatic Crash Response and Stolen Vehicle Slowdown.
About Del Webb and PulteGroup
Del Webb, a PulteGroup brand, pioneered active adult retirement communities and has been the leading builder of developments for people 55+ since 1960. By building quality homes and communities that help active adults optimize their next phase in life, Del Webb's amenities and programs enable homeowners to easily engage creatively, socially, athletically and intellectually. In concert with Baby Boomer residents, the brand is continually redefining retirement and retirement living. Del Webb communities have grown to include more than 50 communities currently open for new home sales. For more information on Del Webb, visit www.delwebb.com. To learn more about how to plan a smart future, check out financial tools at delwebb.com/value.
PulteGroup, Inc. (NYSE: PHM), based in Bloomfield Hills, Mich., is America's largest home building company by revenue with operations in about 60 markets. Through its brand portfolio that includes Centex for first-time buyers, Pulte Homes for expanding families and Del Webb for active adults 55+, the company is one of the industry's most versatile players able to meet the needs of multiple buyer segments in response to changing consumer demand. PulteGroup conducts extensive research to provide home buyers with innovative solutions and new homes designed for the way people actually live today. As the most awarded home builder in customer satisfaction, PulteGroup brands have consistently ranked among top home builders in third-party customer satisfaction studies.
SOURCE Del Webb