Delicious Meets Nutritious: ATHENOS Introduces Greek Yogurt

ATHENOS invites America to discover how real yogurt is meant to taste

Nov 16, 2010, 11:00 ET from ATHENOS

GLENVIEW, Ill., Nov. 16, 2010 /PRNewswire/ -- ATHENOS is taking its leading line of authentic Greek foods to the next level of taste and convenience by introducing a rich and creamy, authentic Greek yogurt. Greek yogurt is one of the fastest growing food categories in America and a natural fit for the leading line of ATHENOS products.

"Adding a Greek yogurt to the ATHENOS family is an exciting next step for the brand," ATHENOS Brand Manager Marshall Hyzdu said. "When we asked our 85,000 Facebook fans if they would like to see a Greek yogurt product from ATHENOS, the positive response was overwhelming. We can't wait for people to taste what we think will be the most authentic and delicious Greek yogurt on the market."

ATHENOS Greek Yogurt tastes how yogurt is meant to taste, because it is strained the authentic way and made from only milk(1) and yogurt cultures. It is the only brand that offers a dual-compartment, nonfat product – yogurt in one section and fruit or honey on the side. By keeping the fruit or honey separated, ATHENOS Greek Yogurt stays fresher and is easy to customize flavor to suit individual tastes!

Since 2004, the number of consumers who shop for foods and beverages based on high-protein content has increased 62 percent, according to a study conducted by HealthFocus International, a market research firm based in St. Petersburg, Fla. Greek yogurt is a high protein snack that helps satisfy your hunger.

It's Greek to ATHENOS

Available in five delicious varieties, including plain, honey, strawberry, peach and blueberry, ATHENOS Greek Yogurt is a nutritious, healthy food that has zero grams of fat and twice the amount of protein of regular yogurt(2). The fruit topping varieties have 100 calories and all of the flavor varieties pack 11g of protein per 5.3-oz. serving – so you can feel good about eating ATHENOS Greek Yogurt. Additionally, an 8-oz. serving of ATHENOS Greek Yogurt provides 30 percent of the daily recommended value of calcium.

Whether used as a healthy and delicious substitute for sour cream and mayonnaise, or consumed during breakfast, lunch and/or dinner, ATHENOS Greek Yogurt can conveniently fit into your everyday food routine; it can be consumed as a snack, mixed into a smoothie, used in cooking and more!

ATHENOS Greek Yogurt is available nationwide in select retailers and Walmart, and will be available in additional retailers in 2011.

(1) ATHENOS Greek Yogurt is made with milk from cows not treated with the growth hormone rbST. The FDA has stated that there is no significant difference between milk from rbST-treated and untreated cows.

(2) When 225g of ATHENOS Greek Yogurt is compared to 225g of the leading artificially sweetened lowfat yogurt.

About ATHENOS

ATHENOS is a leading line of authentic Greek foods offer an authentic taste and are made with the highest quality ingredients. Products include ATHENOS Greek yogurt, ATHENOS Hummus, ATHENOS Feta, Gorgonzola, and Blue cheeses and ATHENOS Pita Chips. For more information about the ATHENOS family of products and easy recipes, visit www.athenos.com and check out Facebook.com/Athenos for coupons, recipe sharing and original uses of ATHENOS products.

About Kraft Foods Inc.

With annual revenues of approximately $48 billion, Kraft Foods is a global powerhouse in snacks, confectionery and quick meals. The company is the world's second largest food company, making delicious products for billions of consumers in more than 160 countries. The portfolio includes 11 iconic brands with revenues exceeding $1 billion - Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gum; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Approximately 70 brands generate annual revenues of more than $100 million. Kraft Foods (www.kraftfoodscompany.com; NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.

Contact:

Angela Wiggins

Kasey Salt

Angela.Wiggins@kraft.com

Kasey.Salt@zenogroup.com

(847) 646-4538

(312) 755-5462

SOURCE ATHENOS



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