Challenges App Developers To Change the Local Delivery Experience $65,000 in total prizes--plus a share of order revenues--offered for new online ordering experiences from neighborhood liquor stores, dry cleaners and restaurants

NEW YORK, Feb. 10, 2014 /PRNewswire/ -- today kicked off a development competition to discover original apps that enhance and create new ways to place local online orders. As the only online ordering platform where consumers can purchase prepared food, groceries, wine and spirits, and other services like wash & fold laundry, dry cleaning and tailoring, has enhanced its API so developers can now build apps for mobile web, iOS, Android, Windows 8, Xbox, PlayStation or Google Glass. has the first open API in the online ordering space that includes access to several types of neighborhood businesses, beyond simply restaurants. The competition offers $65,000 in total prizes--plus a share of order revenues--for the best apps that drive new users and orders to the following types of local businesses:

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  • Liquor stores for wine and spirits;
  • Laundries and dry cleaners for pickup and delivery services (e.g. wash & fold laundry, dry cleaning and tailoring); and
  • Restaurants for prepared food and catering.

This competition represents one of's first programs in a broader initiative to work more closely with the developer community. The " App Challenge: Develop, Disrupt & Deliver" competition provides participating developers with an opportunity to earn ongoing revenue share from orders placed through their apps. These innovative apps will leverage's growing network of more than 10,000 neighborhood businesses in major cities nationwide.

"Developers hold the keys to unlock more online sales for local businesses with innovative apps that leverage our enhanced API and change the way people explore their communities and order online," said Jed Kleckner, CEO, "We look forward to working closely with developers not only for this challenge but also through ongoing commercial relationships. Our strategy is to bring more enjoyable and exciting ordering experiences to more people in more places while generating real revenue for local businesses and now for developers."

Developers are encouraged to be creative with their apps and submit videos to showcase the ordering and adoption potential. The most successful submissions could include a variety of ways to engage and delight consumers, such as:

  • interactive images and videos;
  • calendar and subscription services;
  • gaming (such as Xbox and PlayStation);
  • social media (such as Twitter, Facebook, Instagram, Pinterest, Yelp and other social sharing platforms); and
  • do-it-yourself ("DIY") experiences for cooking and entertaining.

The possibilities are limited only by a developer's imagination.

The challenge, administered by ChallengePost, opens today and will accept submissions through June 10, 2014. Winners will be announced the week of July 16th.

Judging the new apps are an esteemed panel, including:

For more information and challenge rules, visit This challenge is subject to the terms and conditions of the official rules.

About empowers the neighborhood economy by enabling customers to order online from their favorite local restaurants, grocers, wine and spirits shops, and other stores now including laundry, dry cleaning and tailoring providers at Every day nearly one million customers explore their communities and order from more than 10,000 local businesses while at home, at work, or on the go. Headquartered in New York and with a growing presence throughout the U.S., makes e-commerce an integral part of local daily life, helping customers shop, businesses grow, and neighborhoods thrive. is owned and operated by LLC. is a trademark of, LLC.  Other trademarks are the property of their respective owners.




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