Delmarva Signs with Marketron in Unprecedented Deal -Will Deploy all Three Software Solutions Across Radio and Print Focus on Driving Efficiencies and Bottom Line Revenue as Marketron's first customer to utilize all of its products in a unified manner.
HAILEY, Idaho, April 3, 2013 /PRNewswire/ -- Marketron, the leading provider of business software solutions for the media industry, announced today that the Delmarva Broadcasting Company, operator of eleven radio stations serving Delaware, Maryland and New Jersey, has signed on as the first partner to deploy Marketron's Traffic mobile marketing and interactive service software.
Delmarva, a subsidiary of Steinman Communications, a Lancaster, PA, media company, will use Marketron's mobile marketing, website building and integrated web systems for all of its radio stations., improving organizational efficiencies and increasing revenues across the board.
The Marketron products also will be deployed by the print and digital publications of Delmarva's sister company, Lancaster Newspapers Inc., a first in cross-media implementation for Marketron. The agreement marks a milestone for the media solutions provider space, as it is the first time Marketron's platform is being deployed across radio stations and newspapers.
"While we have been aggressive online, Marketron Interactive's capabilities combined with the power of Marketron Mobile vault us into a new gear, with capabilities across both our radio and newspaper brands," said Pete Booker, President/CEO of Delmarva Broadcasting Company. "We are excited about being able to engage our audiences more deeply and measure their interactions, thus significantly expanding our digital revenue potential. Providing clients with beautifully executed mobile websites is a wonderful new capability."
"Signing on with Delmarva marks an important day for Marketron, because it's the first time we have been able to utilize the full flexibility of our platform to integrate broadcast and print properties," said Jeff Haley, President and CEO, Marketron. "Now Delmarva can provide its advertising partners with more unified engagement across all of its brands."
Marketron is the leading provider of business software solutions and services for the media industry. Marketron's traffic, digital, business intelligence and exchange platform and services drive innovation to create new growth opportunities that produce the maximum value for our clients and facilitate their evolution into digital. Relied on by more than 7,000 media organizations, Marketron solutions are the most widely used media solutions in the world, managing an estimated $15 billion dollars of annual advertising revenue.
Delmarva Broadcasting Company's 11 stations are committed to serving the listeners and communities in which the company lives. Its stations strive to be an integral part their listeners' lives by providing them with original news and entertainment content across multiple platforms.
While radio broadcasting remains its backbone, Delmarva Broadcasting is proud to lead the way in creating a variety of innovative marketing solutions for advertisers.
Delmarva Interactive (DBCi), its in-house interactive agency provides an extensive suite of digital services to forward-thinking marketers throughout its region, allowing them to promote and grow their businesses in a highly competitive marketplace.
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