"Until recently, retailers could not leverage big data to its fullest extent because they either lacked the tools or the skilled resources to search through the data and apply it in a meaningful way," said Tracie Kambies, principal, Deloitte Consulting LLP, who specializes in analytics, information management and information delivery in Deloitte's retail and distribution practice. "New and advanced analytic tools and software help make big data far more accessible and valuable to retailers."
"Transforming your company into a truly integrated, omni-channel business is critical to effectively engage today's customers and give them an easy-to-navigate, streamlined shopping experience. Companies should have the latest technologies and analytical tools at their disposal to not only satisfy their customers, but to give them a deeper level of insight into purchasing preferences. It helps them understand online versus in-store demand and ways to better serve the customer by geography," said Vikram Ekambaram, global client executive at Tableau.
Deloitte provides industry-leading audit, consulting, tax and advisory services to many of the world's most admired brands, including 80 percent of the Fortune 500. Our people work across more than 20 industry sectors to deliver measurable and lasting results that help reinforce public trust in our capital markets, inspire clients to make their most challenging business decisions with confidence, and help lead the way toward a stronger economy and a healthy society.
As used in this document, "Deloitte" means Deloitte Consulting LLP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/deloitte-offers-tableau-powered-solutions-for-retailers-to-help-engage-with-shoppers-and-meet-customer-demand-300382804.html