NEW YORK, May 18, 2016 /PRNewswire/ -- Routehappy, which powers merchandising content for flights, today announced Delta Air Lines will trial Routehappy Hub to manage and deliver targeted content to improve the flight shopping experience for customers in indirect channels. Delta will create rich content in Routehappy's UTA (Universal Ticket Attribute) and UPA (Universal Product Attribute) standards. Delta will target its merchandised content by aircraft, class of service, airport, route and fare, showcasing relevant content to customers while they shop for Delta flights, offering a more retail oriented shopping experience.
Routehappy Hub helps airlines manage their content, including highly targeted product descriptions, icons, photos, videos, and 360° virtual tours, all matched to specific flights and products across an airline's worldwide network. Airlines authorize distributors access to their standardized rich content in the form of UTAs and UPAs via permission settings. This allows online travel agencies, metasearch sites, and corporate and agency booking tool providers to easily integrate content into their flight listings, improving flight selling for airlines, flyers and distributors.
"Delta is at the forefront of aviation product innovation and we are committed to ensuring our customers have the best travel shopping experience," said Chris Phillips, Managing Director – Distribution Strategy at Delta. "We're very proud of our best-in-class products, and Routehappy Hub will help us more effectively merchandise our unique product offerings at the point of sale, so customers can make a more informed purchase decision. We also support Routehappy's mission to help us de-commoditize the shopping experience and we look forward to partnering with distributors to reinforce the Delta difference."
Delta's award-winning product offering includes:
- Service to 330 destinations in 61 countries on six continents
- Renovated Delta Sky Clubs, including Sky Deck outdoor lounges in JFK T4 and ATL F
- Renovated airport check-in and terminal shopping, including JFK T4 and LAX
- Delta One gourmet, regionally inspired cuisine and comfortable, fully flat beds
- Delta Comfort+ seating with priority boarding, free snacks and alcoholic beverages
- Gogo Wi-Fi and global satellite Wi-Fi
- Seatback and streaming on-demand entertainment
- On time baggage guarantee (20 minutes or you're eligible for 2,500 bonus SkyMiles)
"We are thrilled to help Delta extend its merchandising messages to indirect channels with Routehappy Hub," said Robert Albert, CEO at Routehappy. "Delta and its distributors deserve a platform to move from commodity driven shopping displays to compelling, relevant merchandising. We're looking forward to working with Delta and innovative distributors which are ready to move the industry forward from one-size-fits all flight commoditized flight shopping."
Routehappy has previously announced adoption of its differentiation products with United Airlines, Sabre Corporation, Expedia, Google and KAYAK, with more announcements to come. To see an example of Delta's UPAs in action, please visit Delta's UPA demo on Routehappy.com.
Delta Air Lines serves nearly 180 million customers each year. In 2016, Delta was named to Fortune's top 50 Most Admired Companies in addition to being named the most admired airline for the fifth time in six years. Additionally, Delta has ranked No.1 in the Business Travel News Annual Airline survey for an unprecedented five consecutive years. With an industry-leading global network, Delta and the Delta Connection carriers offer service to 330 destinations in 61 countries on six continents. Headquartered in Atlanta, Delta employs nearly 80,000 employees worldwide and operates a mainline fleet of more than 800 aircraft. The airline is a founding member of the SkyTeam global alliance and participates in the industry's leading transatlantic joint venture with Air France-KLM and Alitalia as well as a joint venture with Virgin Atlantic. Including its worldwide alliance partners, Delta offers customers more than 15,000 daily flights, with key hubs and markets including Amsterdam, Atlanta, Boston, Detroit, Los Angeles, Minneapolis/St. Paul, New York-JFK and LaGuardia, London-Heathrow, Paris-Charles de Gaulle, Salt Lake City, Seattle and Tokyo-Narita. Delta has invested billions of dollars in airport facilities, global products and services, and technology to enhance the customer experience in the air and on the ground. Additional information is available on the Delta News Hub, as well as delta.com, Twitter @DeltaNewsHub, Google.com/+Delta, Facebook.com/delta and Delta's blog takingoff.delta.com.
Routehappy powers merchandising content for flights, helping airlines and distributors differentiate and better monetize flight shopping. Routehappy's Scores & Amenities API provides flight scores and cabin amenity data worldwide, including aircraft, seat, layout, entertainment, Wi-Fi, power, fresh food and relative duration. Routehappy Hub is a SaaS platform that helps airlines create, manage and deliver targeted ticket and product attribute content, in standardized formats UTA (Universal Ticket Attribute) and UPA (Universal Product Attribute) wherever flights are displayed. Routehappy Insights provides airlines and others critical product benchmarking data. Routehappy is based in New York. For more information, visit routehappy.com.
Media Contact: North 6th Agency, Inc. (For Routehappy)
212-334-9753 ext. 104, Routehappy@n6a.com
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