ATLANTA, Nov. 16, 2015 /PRNewswire/ -- Delta (NYSE: DAL) has made Delta Comfort+ available for direct purchase, alongside Main Cabin and First Class. The change is effective for flights departing on or after May 16, 2016, within the U.S. and Canada.
In March 2015, Delta introduced Delta Comfort+ as the airline's industry leading, innovative experience that offers Sky Priority boarding with dedicated overhead bin space, extra legroom, free craft beer and wine, snacks, and complimentary premium entertainment on most flights*. Previously, customers booked Delta Comfort+ by choosing it as an enhanced seating option after purchasing a Main Cabin fare.
"Everything we do starts with customers, and based on their overwhelmingly positive feedback, we have invested to make Delta Comfort+ even easier to purchase," said Tim Mapes, Delta Senior Vice President - Marketing. "Today, customers on Delta can choose from a range of flight experiences based on their particular interests, and we've updated the way search results display on delta.com to showcase the distinct product features that accompany each product."
Delta Comfort+ is most easily seen when shopping for flights on delta.com and the FlyDelta mobile app. Delta is collaborating with its joint venture partner airlines to ensure customers can view availability on combined itineraries, and it's engaged with distribution partners to allow Delta Comfort+ to be displayed and purchased through travel agents and in consumer direct shopping displays. For Delta-operated international flights, Delta Comfort+ will continue to be sold as an add-on seating option.
Over the past several years Delta has invested billions to improve its products, facilities, aircraft, operations and technology. On board, Delta has created unique travel experiences tailored to customer preferences.
"Our investments and focus on customers have made things like Wi-Fi, Delta Studio and Starbucks coffee standard across our flights. And for customers who value a more premium experience, we have options that include chef-driven menus, craft beer and priority security line access and boarding," Mapes said. "We think this combined with our on-time, virtually cancel-free operation, customer service and transparency of product features makes Delta the right choice for customers."
* Premium snacks available on flights over 900 miles. Starbucks, beer, wine and spirits are available on flights over 250 miles. Wi-Fi is available on most U.S. and international flights.
Delta Air Lines serves more than 170 million customers each year. Delta was named to FORTUNE magazine's top 50 World's Most Admired Companies in addition to being named the most admired airline for the fourth time in five years. Additionally, Delta has ranked No.1 in the Business Travel News Annual Airline survey for four consecutive years, a first for any airline. With an industry-leading global network, Delta and the Delta Connection carriers offer service to 316 destinations in 57 countries on six continents. Headquartered in Atlanta, Delta employs nearly 80,000 employees worldwide and operates a mainline fleet of more than 800 aircraft. The airline is a founding member of the SkyTeam global alliance and participates in the industry's leading trans-Atlantic joint venture with Air France-KLM and Alitalia as well as a joint venture with Virgin Atlantic. Including its worldwide alliance partners, Delta offers customers more than 15,000 daily flights, with key hubs and markets including Amsterdam, Atlanta, Boston, Detroit, Los Angeles, Minneapolis/St. Paul, New York-JFK, New York-LaGuardia, Paris-Charles de Gaulle, Salt Lake City, Seattle and Tokyo-Narita. Delta has invested billions of dollars in airport facilities, global products and services, and technology to enhance the customer experience in the air and on the ground. Additional information is available on the Delta News Hub, as well as delta.com, Twitter @DeltaNewsHub, Google.com/+Delta, Facebook.com/delta and Delta's blog takingoff.delta.com.
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SOURCE Delta Air Lines