2014

Delta Offers Fans the chance to Send #GoldLuck Messages to USSA Athletes headed to Sochi Official airline of USSA encourages fans to create, share personalized video messages for Olympic Athletes as they Prepare for Sochi

ATLANTA, Jan. 9, 2014 /PRNewswire/ -- As the official airline of the U.S. Ski and Snowboard Association (USSA), Delta (NYSE: DAL) is providing fans with a direct connection to their favorite athletes and an opportunity to wish them #GoldLuck on the world's biggest winter sports stage.

(Logo: http://photos.prnewswire.com/prnh/20090202/DELTALOGO )

Fans can record a ten-second personalized video at a Delta #GoldLuck video kiosk at upcoming USSA Olympic qualifying events and share via Facebook and Twitter. All of the videos will be aggregated on Delta's Facebook page to serve as motivation for the athletes in their endeavor to earn spots to represent the U.S. Ski Team, U.S. Snowboarding and U.S. Freeskiing in Sochi.

"We wanted to create a way for fans across the country to celebrate these amazing athletes and deliver them an inspiring send off to Sochi," said Bob Kupbens, Delta's vice president – Marketing and Digital Commerce. "We feel that these personalized 'good luck' messages will provide our athletes with even greater motivation to bring home the gold."

Mobile video units will be placed at the following upcoming USSA Olympic qualifying events in California, Utah and Colorado and at select airports during the month of January.

Visa Freestyle World Cup in Deer Valley, Utah: Jan. 9-11
Sprint U.S. Grand Prix in Breckenridge, Colo.: Jan. 10-12
Visa U.S. Freeskiing Grand Prix in Park City, Utah: Jan. 17-18
Sprint U.S. Grand Prix in Mammoth, Calif.: Jan. 17-19    

Professional snowboarder and 2010 Olympic team member Louie Vito will be in the Delta tent at the events in Colorado and California to greet fans and help them create their #GoldLuck videos.                                                                                   

About Delta Air Lines
Delta Air Lines serves nearly 165 million customers each year. Delta was named by Fortune magazine as the most admired airline worldwide in its 2013 World's Most Admired Companies airline industry list, topping the list for the second time in three years. With an industry-leading global network, Delta and the Delta Connection carriers offer service to 322 destinations in 59 countries on six continents. Headquartered in Atlanta, Delta employs nearly 80,000 employees worldwide and operates a mainline fleet of more than 700 aircraft. The airline is a founding member of the SkyTeam global alliance and participates in the industry's leading trans-Atlantic joint venture with Air France-KLM and Alitalia as well as a newly formed joint venture with Virgin Atlantic. Including its worldwide alliance partners, Delta offers customers more than 15,000 daily flights, with hubs in Amsterdam, Atlanta, Cincinnati, Detroit, Minneapolis-St. Paul, New York-LaGuardia, New York-JFK, Paris-Charles de Gaulle, Salt Lake City and Tokyo-Narita. Delta is investing more than $3 billion in airport facilities and global products, services and technology to enhance the customer experience in the air and on the ground. Additional information is available on delta.com, Twitter @Delta, Google.com/+Delta, Facebook.com/delta and Delta's blog takingoff.delta.com.

SOURCE Delta Air Lines



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