Dem State Legislative Campaigns Using "Obama-quality" Digital Ad Tools in Election's Closing Days

WASHINGTON, Oct. 30, 2014 /PRNewswire-USNewswire/ -- With just days to go before Election Day, the Democratic Legislative Campaign Committee (DLCC) today announced a major new partnership with DSPolitical, the nation's leading voter targeted digital ad network for Democrats and progressives. The timely pairing will bring the power of DSPolitical's self-serve voter targeted digital advertising platform – DemocraticAds.com – to Democratic state legislative caucuses and candidates through DLCCads.com.

The partnership puts the same voter targeted digital advertising technology pioneered by DSPolitical for major statewide and national campaigns into the hands of Democratic state legislative candidates and caucuses. In just minutes, Democratic state legislative campaigns can now launch their own voter targeted digital ad campaigns from the comfort of their headquarters, a laptop on the campaign trail, or, well, just about anywhere.

"Through this partnership with DSPolitical we are giving our candidates a significant voter-contact advantage in the final days before the election," said Michael Sergeant, the DLCC's executive director. He continued, "Never before have our state legislative candidates had such easy access to these powerful and innovative advertising techniques."

"We're excited to be disrupting and democratizing the voter targeted digital ad space with the DLCC by putting the power of our unrivaled data and near universal reach into the hands of Democratic state legislative caucuses and candidates," said Jim Walsh, DSPolitical's founder and CEO. He continued, "Innovation. It's the driving force behind every decision we make at DSPolitical and this partnership with the DLCC is a testament not only to that commitment but to our values as well."

The ability to easily reach precisely the right targeted voters online with banner and pre-roll video ads, was previously unattainable to many campaigns for state legislature. Not anymore thanks to the technology behind DemocraticAds.com – a service that the Washington Post noted allows Democrats to "push Obama-quality digital tools all the way down to state House races." What's more, this powerful new resource from DSPolitical is the first new product to launch utilizing NGP VAN's Innovation Platform.

President Obama's data-and-targeting-fueled victory in 2012 made it clear that Democrats had to capitalize on every possible advantage in order to be successful. Now Democratic state legislative caucuses and candidates can do exactly that by using this powerful new platform to reach the exact right voters they need to win on Election Day, wherever they are online with banner and pre-roll video ads.

HERE'S HOW IT WORKS

1. Go To: DLCCads.com
2. Log-In: Create an account or log-in to your existing account.
3. Geography: Select where your ad campaign will run.
4. Timing: Select when your ad campaign will run.
5. Type: Select the type of ads you'd like to run.
   • Banners ads for desktop
   • Pre-Roll video ads for desktop.
6. Universe: Select the target universe of voters you'd like to reach.
7. Cost & Impressions: You'll now see the cost and expected impressions for your ad campaign. Larger campaigns can refine their budget and work with DSPolitical to adjust impressions to fit their needs.
8. Creative: You have two options. Upload your own creative or use the impressive ad-builder template provided by DemocraticAds.com.
9. Make payment and launch your campaign! After submitting your ad and payment, voters will begin seeing your message within 24-hours.
10. Track Progress: After the ad campaign is launched, you can log-in and track its progress.

It really is that simple – and powerful.

ABOUT THE DLCC
The Democratic Legislative Campaign Committee (DLCC) works to win state legislative seats and chambers for Democrats. The DLCC's mission is to build and maintain winning, state-of-the-art campaign committees through a continuing partnership with legislative leaders, professional staff, and supporters. Since its inception in 1994, the DLCC has been an integral part of the success that Democrats have had winning at the legislative level and has worked to protect and pick up legislative chambers and seats in states across the country. For more information visit DLCC.org.

ABOUT DSPOLITICAL
For nearly four years, DSPolitical has helped scores of Democrats and progressives reach the exact voters they need to win, serving more than half a billion digital and mobile ads in the process. It's safe to say that no other company knows more about the digital granular targeting of voters than DSPolitical. That's why it is often called, "the home of digital targeting." For more information visit DSPolitical.com.

SOURCE DSPolitical