Demand and Pricing for Quality Hotel Rooms is Growing - Getaroom Helps Consumers Lock in Deals Despite Rising Rates
Average Length of Stay and Advance Booking Data Increasing - Travelers Looking Deeper to Find Discounted Hotel Rates
MIAMI, May 11, 2011 /PRNewswire/ -- Getaroom.com, a leading online discount hotel stay company, announced today recent hotel industry booking data and corresponding strategies the company has in place to provide customers with savings.
Industry statistics from HotelMarketing.com illustrate reservations volume and revenue experienced substantial growth in March of 2011. Reservations volume increased by 30 percent, while volume jumped by 42.5 percent compared to prior year numbers. The average daily rate (ADR) data also grew by just below seven percent for the month. As rates enter into a rising trend, travelers on restricted budgets are looking for new tactics to continue saving money on hotel stays.
Getaroom.com data indicates customers are taking advantage of both advance booking and longer stays in order to reduce rates. The site's average advance booking has increased to 21 days, reflecting hotels increasingly offering better rates for 14 or 21-day advance bookings. The average length of hotel stays booked via Getaroom.com has also increased to 2.41 nights per booking, as hotels continue to offer special promotions for longer stays.
Getaroom.com is currently offering flash sales at hundreds of participating hotels for stays through the end of summer or the end of the year. Savings are as much as 60%. In addition, the site's unpublished rate program continues to grow, with more than half of the hotels in its network now participating in the program. The unpublished hotel rates allow customers to book rooms at typically 10 to 20 percent less than the online rate found using major travel websites.
"Increased demand and pricing for hotel room stays should not deter savvy travelers from actively finding the best deals," said Bob Diener, President and Co-Founder of Getaroom.com. "We continue to offer rates below even those of private membership clubs as recently reported in USA Today because we continue to find creative ways to offer consumers value. To obtain optimal savings, we encourage travelers to book in advance and consider longer stays of three to four nights. They should also utilize our unpublished rate program, which continues its exponential growth and is simply the best way for individuals to save more on hotel stays."
Getaroom.com continues to expand its participating hotel network, which now boasts more than 6,000 hotels in over 100 major worldwide markets.
Getaroom.com provides travelers a state-of-the-art lodging website (www.getaroom.com) which offers travelers the lowest hotel rates on the Internet. Clients calling its toll-free call center at 800-HOTELS-8 (800-468-3578) can also receive the benefits of unpublished pricing, with hotel rates typically 10 to 20 percent less than published rates on its site and other internet sites and as much as 50 percent less. There is full disclosure about the property at time of booking including the hotel name and exact location. Getaroom.com offers accommodations at national chain and independent boutique properties in major destinations in the U.S. and Europe.
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