Demand for Continuous Power Fuels European UPS Market, Says Frost & Sullivan
Uptake by booming data centre segment to sustain revenue growth
LONDON, Jan. 30, 2013 /PRNewswire/ -- The European uninterruptible power supply (UPS) market is mature. Nevertheless, market expansion will be supported by the escalating demand for reliable power across all end-user segments. The data centre segment, in particular, will offer tremendous scope for UPS sales.
New analysis from Frost & Sullivan (http://www.powersupplies.frost.com), Growth Opportunities by Vertical Application Sector In the European Uninterruptible Power Supply Market, finds that the market earned $1.98 billion in 2012 and estimates this to reach $2.3 billion in 2015. The research covers a range of vertical application segments including data centres, healthcare, commercial, industrial and public/infrastructure.
"The demand for continuous power availability has become the most important driver for the European UPS market," noted Frost & Sullivan Energy & Power Supplies Industry Analyst Gautham Gnanajothi. "For certain end users like banks and data centres, power availability is crucial; even a minute of downtime leads to huge monetary losses. This is pushing the demand for smart, reliable and highly energy-efficient UPS systems."
Data centres are the largest end-user segment for UPS systems. The boom in data centres across Europe, particularly Western Europe, will have a positive impact on the uptake of UPS systems.
"Data centres currently contribute about 40 per cent of the entire UPS sales in Europe, with this contribution expected to increase over the years," said Gnanajothi. "Innovative, energy-efficient UPS systems are set to make strong gains in this segment."
As competition intensifies, participants are being forced to reduce their prices. Such price pressures are limiting the growth and margins of most manufacturers, while affecting overall market revenues.
"End users keen on reducing their capital expenditure tend to opt for cheaper products," added Gnanajothi. "However, this trend is changing as end users realise that comparatively higher-priced, energy-efficient UPS systems enable considerable savings in terms of total cost of ownership."
Another challenge is that customers, in most cases, are unable to accurately estimate their power needs. While awareness levels are gradually increasing, manufacturers need to be more proactive in educating clients about their power needs. For this, a more consultative approach is needed wherein manufacturers or distributors work closely with customers to determine their power requirements.
If you are interested in more information on this research, please send an email to Chiara Carella, Corporate Communications, at firstname.lastname@example.org, with your full name, company name, job title, telephone number, company email address, company website, city, state and country.
Growth Opportunities by Vertical Application Sector In the European Uninterruptible Power Supply Market is part of the Power Supplies & Batteries Growth Partnership Service programme. Frost & Sullivan's related research services include: World Industrial UPS Market, European Utility Battery Market, Global Rotary UPS Market, and Modular and Scalable UPS Market. All research included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.
About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.
Our "Growth Partnership" supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.
- The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
- The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.
For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organisation prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?
Growth Opportunities by Vertical Application Sector In the European Uninterruptible Power Supply Market
Corporate Communications – Europe
P: +44 (0) 20 7343 8314
M: +44 (0) 753 3017689
SOURCE Frost & Sullivan
More by this Source
Browse our custom packages or build your own to meet your unique communications needs.
Learn about PR Newswire services
Request more information about PR Newswire products and services or call us at (888) 776-0942.