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Demand for Fiberon's Horizon™ Decking With a Tropical Hardwood Appearance Drives Facility Expansion
NEW LONDON, N.C., July 7 /PRNewswire/ -- In spite of the most challenging economy in several decades, Fiberon®, a leading manufacturer of composite and PVC decking, railing and fencing products, is ramping up production of its game changer Horizon Decking product line.
Due to the overwhelming demand for Horizon™ decking with patent-pending PermaTech™ innovation, Fiberon is adding manufacturing capabilities at both its facilities in New London, N.C. and in Meridian, ID to keep up with demand.
"The response to the Horizon product line has been so overwhelming that we have had to invest rapidly in expanding our capacity," said Doug Mancosh, CEO and owner of Fiberon, LLC. "Since January 2010, we have increased our production capacity by 300 percent and have plans for further expansion."
The technology leader in the composite decking industry, Fiberon introduced Horizon decking in October 2008. Horizon decking incorporates a traditional wood plastic composite board for strength and rigidity, and encapsulates it on all four sides with an incredibly durable non-organic surface material that provides unprecedented stain, fade and mold resistance. As a result of the thoroughly tested proven performance of Horizon decking, Fiberon was the first producer in the industry to offer a stain and fade warranty.
An important evolution of Horizon decking occurred with the introduction of multichromatic surfaces that offer the appearance of a tropical hardwood in August of 2009. The multichromatic Horizon decking boards are available in Ipe and Rosewood grain patterns and colors.
"These two wood tones have generated enormous interest and excitement among consumers, deck builders and the media in general because of their exotic and elegant appearance. Combined with the true low maintenance features resulting from the PermaTech surfaces, Horizon decking offers lasting beauty. In reality, Mancosh stated, Horizon multichromatic decking is simply unequaled in the industry for it's stunning appearance and is rapidly gaining that reputation."
"I've worked with everything and the Horizon product is truly remarkable," said Ed Lenzi, Lenzi Construction. "Our customers have really been blown away by the look of the tropical hardwood colors, and when you pair that with the product being capped on all four sides for protection, the overall quality and the warranty, it's a tough combination to beat."
"We have the Horizon Decking in Ipe and it has been fabulous," said homeowner Eric Greenwood. "We had another product in mind, but were immediately sold once our deck builder showed us the great texture and the real tropical hardwood look of Horizon. It cleans up great and the stain and fade warranty gives us confidence in the durability of the product."
About Fiberon
Fiberon, LLC is a leading manufacturer of composite and PVC decking, railing and fencing products used in homes and light commercial construction across North America and Europe. Through extensive product development and leading-edge manufacturing capabilities, Fiberon created the benchmark for innovative, alternative outdoor living products. Fiberon is proud to be a sponsoring member of the North American Deck and Railing Association (NADRA), whose mission is to provide a unified source for professional development and a voice for code development for the decking and railing industry in North America. Fiberon was founded in 1997 and is privately owned with operations in North Carolina and Idaho. For more information, please visit http://www.fiberondecking.com.
SOURCE Fiberon, LLC
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