DemandTec Announces Availability of Solutions for Softlines Retailers
Retailers selling softlines and other short lifecycle products to benefit from comprehensive analytical solutions
NEW YORK and SAN MATEO, Calif., Jan. 10, 2011 /PRNewswire/ -- DemandTec, Inc. (Nasdaq: DMAN), the collaborative optimization network for retailers and consumer products companies, today announced at the National Retail Federation's 100th Annual Convention & EXPO in New York City the availability of advanced merchandising and marketing solutions for apparel, footwear, and other retailers selling short lifecycle merchandise.
DemandTec now offers three solutions particularly suited for softlines retailers:
- DemandTec Lifecycle Price Optimization™ - The premier solution in the industry for leveraging consumer demand when making pricing decisions across a product's lifecycle. A new software service, Lifecycle Pricing for Softlines, is now a complement to Everyday Price Optimization, Markdown Optimization, and Promotion Optimization, the existing software services used by and built for retailers to price their fast moving consumer goods.
- DemandTec End-to-End Promotion Management™ – A complete solution which enables softlines retailers to effectively plan and execute highly versioned advertisements across media channels. Merchants and planners can manage the entire promotions process, from collaborative promotion planning to event development, in-store execution and post-event analysis.
- DemandTec Shopper Insights™ – An advanced solution giving retailers clear visibility into behavior at the shopper and segment levels in order to help merchants make better product decisions that drive increased penetration and buy rate across the entire store.
Three additional DemandTec services now bolster these solutions:
- Rebuy Optimization – Identifies optimal item quantities in each store to rebuy for volatile merchandise by providing recommendations at the SKU level. The software service uses pattern recognition technology to provide recommendations for stores that did not previously own an item, accurately projecting demand for new stores that are patterned after stores with sales history.
- Size Profiling and Pack Optimization – Optimizes store-level size distribution based on shopper demand and determines optimal pre-pack configurations to meet size demand by store.
- Store Cluster Analysis – Uses advanced analysis to identify store clusters and the relationships between variables among the clusters. The service also defines the fewest number of store clusters which reflect true drivers of demand to capture real business value for increasing profitability and reducing markdowns.
"Like never before, retailers can apply advanced analytics and shopper insights to their short lifecycle merchandise," said Marc Dietz, Vice President of Marketing for DemandTec. "Lifecycle Pricing for Softlines uses the most advanced science available, allowing for deeper intelligence on volatile merchandise, and providing a multi-dimensional forecast to better support shopper-centricity at store and item levels."
DemandTec will feature these solutions as well as its full suite of merchandising and marketing optimization services for grocery, hardlines, and other retailers at the National Retail Federation's 100th Annual Convention & EXPO in New York City, located at the Jacob K. Javits Convention Center's EXPO Hall at booth number 2327 on Monday, January 10, 2011, and Tuesday, January 11, 2011.
About DemandTec
DemandTec (NASDAQ: DMAN) connects more than 340 retailers and consumer products companies, providing common tools to transact, interact, and collaborate on core merchandising and marketing activities. DemandTec's software services enable customers to achieve their sales volume, revenue, shopper loyalty, and profitability objectives. DemandTec customers have collaborated on nearly four million trade deals. DemandTec software-as-a-service utilizes a science-based platform to model and understand consumer behavior. DemandTec customers include leading retailers and consumer products companies such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., The Home Depot, Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, Target, Walmart, and WH Smith.
DemandTec Safe Harbor
This press release contains forward-looking statements regarding DemandTec's expectations, hopes, plans, intentions or strategies, including statements about the benefits of DemandTec's solutions. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTec's documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.
DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. All other trademarks are the property of their respective owners.
Media Contact: |
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Armen Najarian, DemandTec, Inc. |
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(650) 645-7170 |
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Investor Contact: |
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Tim Shanahan, DemandTec, Inc. |
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(650) 645-7103 |
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SOURCE DemandTec, Inc.
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