DemandTec Showcases the Next Generation of Shopper Insights at Shopper Marketing Expo
Solution delivers actionable shopper insights at the point of decision not found in standalone reports
SAN MATEO, Calif., Sept. 20 /PRNewswire/ -- DemandTec, Inc. (Nasdaq: DMAN), today announced that it will be exhibiting DemandTec Shopper Insights™, a solution enabling shopper insights at the point of decision in core merchandising and trade processes, at the Shopper Marketing Expo October 5-7, 2010 at Navy Pier in Chicago. DemandTec will be exhibiting at booth number 913 on the show floor.
As the latest development in DemandTec's nextGEN strategy, DemandTec Shopper Insights™ includes Shopper Segmentation, an analytical service that creates and validates customer segmentation schemes and integrates them with other demand modeling analytics, and Shopper Insight-on-DemandTec, a collaborative software service that provides both retailers and consumer products companies with a breakdown of sales trends by penetration and buy-rate, shopping trip statistics, shopper segment analytics, and more.
Shopper Insight-on-DemandTec also allows a retailer to share an online library of shopper insight dashboards with its trading partners on the DemandTec TradePoint Network™. There are approximately 13,000 retailer and manufacturer end-users on the DemandTec TradePoint Network, who have collaborated on over 3.5 million trade deals to date.
For more information about the conference, visit the Shopper Marketing Expo Web site.
About DemandTec
DemandTec (NASDAQ: DMAN) connects more than 230 retailers and consumer products companies through the DemandTec TradePoint Network™, providing common tools to transact, interact, and collaborate on core merchandising and marketing activities. DemandTec's software services enable customers to achieve their sales volume, revenue, shopper loyalty, and profitability objectives. DemandTec customers have collaborated on more than 3.5 million trade deals. DemandTec software services utilize a science-based software platform to model and understand consumer behavior. DemandTec customers include leading retailers and consumer products companies such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., The Home Depot, Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, Target, Walmart, and WH Smith.
Media Contact: |
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Armen Najarian, DemandTec, Inc. |
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(650) 645-7170 |
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Investor Contact: |
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Tim Shanahan, DemandTec, Inc. |
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(650) 645-7103 |
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SOURCE DemandTec, Inc.
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