DENVER, Jan. 19, 2011 /PRNewswire/ -- Denver Mattress Company donated over $108,000 to the Intermountain Division of The Salvation Army through their 11th annual Operation Rest Assured charity campaign.
Denver Mattress underwrote a comprehensive direct donation fundraising awareness campaign in November and December 2010 for this effort. Components of the campaign included in store signage, an online matching gift program landing page, geo-targeted banner advertising and a direct contribution from the Denver Mattress Company.
Intermountain Division Commander, Major Victor Doughty, shared his thoughts about the campaign, "We are grateful for this vital partnership with Denver Mattress Company; they are committed to giving back to the community and in aiding The Salvation Army with our life changing programs. This will benefit many thousands of our Colorado neighbors."
Nationally, nearly 36 million Americans receive assistance from The Salvation Army each year. The Salvation Army has been meeting people's needs in Colorado since 1887. For more than a century, the helpless, hopeless and needy have relied on The Salvation Army for food, clothing, shelter, encouragement, comfort and prayer. In addition to these traditional services, Salvation Army programs offer education, childcare, elder care, gang intervention, athletics, character building, alcohol and substance abuse rehabilitation as well as response to emergencies and natural disasters for the benefit of the children, families and communities of the Rocky Mountains. Those interested in supporting the work of The Salvation Army can donate at 1-800-SAL ARMY or on the web at http://www.IMSALVATIONARMY.ORG
Denver Mattress Company is considered unique among its competitors in the bedding industry because it is both a mattress manufacturer and mattress retailer. It manufactures, distributes, and retails its own private-label, ultimately providing full control over how its products are priced and sold. In many cases prices at Denver Mattress can be up to 50 percent less than other competitors. For more information regarding the company visit http://www.DenverMattress.com
Contact: John Knippenberg
Furniture Row Marketing
SOURCE Denver Mattress Company