"There is a demand from consumers to expand the Discovery experience beyond the screen with immersive, interactive and engaging brand experiences," said Leigh Anne Brodsky, Executive Vice President of Discovery Global Enterprises, Discovery Communications. "We are thrilled with how Discovery Adventures Moganshan Park has turned into a destination that gives ordinary people the chance to challenge themselves for an experience unlike any other."
The world's first Discovery Adventures Park is a partnership between APAX Group and Discovery Global Enterprises. Located in Moganshan Area, Deqing, Zhejiang Province, China, it combines real geographic features and world-class outdoor facilities while meeting the highest international safety standards. The park attracts both corporations looking to host team building events and families wishing to experience the great outdoors in a safe and controlled environment.
Currently the largest tourist attraction in Moganshan, Discovery Adventures Moganshan Park supports the Chinese government's new initiative to encourage the country's tourism and sports industries. The opening of the park is a reflection of China's expanding economic interest in the development of urban and rural integration, and its desire to ignite the tourism industry in the Yangtze River Delta area of Deqing County through outdoor adventures.
"In recent years, Chinese government is committed to the development of travel and sports industry," said Mr. Terence Chu, Chairman of Discovery Adventures Moganshan Park. "The opening of the park is a reflection of China's expanding economic interest in outdoor sports and eco-tourism."
Deputy Mayor of the People's Government of Deqing County Ms. Hong Yan Yan also commented: "2016 is the Year of China-U.S. Tourism. It motivated China to increase its tourism investments by 20% this year."
The opening event was attended by government officials, and other notable guests including Ms. Hong Yan Yan, Deputy Mayor of the People's Government of Deqing County; Ms. Leigh Anne Brodsky, Executive Vice President of Discovery Global Enterprises, Discovery Communications; Mr. Terence Chu, Chairman of Discovery Adventures Moganshan Park; and Mr. Robert Marick, Senior Vice President of Licensing & Global Location Based Entertainment, Discovery Communications.
Discovery Adventures Moganshan Park soft-opened in April of 2016 to the domestic Chinese market, and now officially welcomes a wide range of international travelers, including corporate, school, and individual markets.
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the leader in global entertainment reaching 3 billion cumulative subscribers in more than 220 countries and territories. Discovery satisfies curiosity, entertains and inspires viewers with high-quality content through global brands, led by Discovery Channel, TLC, Investigation Discovery, Animal Planet, Science and Turbo/Velocity, as well as U.S. joint venture network OWN: Oprah Winfrey Network, and through the Discovery Digital Networks portfolio, including Seeker and Source Fed. Discovery owns Euro sport, the leading pan- regional sports entertainment destination across Europe and Asia-Pacific. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, through Discovery Education.
For more information, please visit www.discoverycommunications.com
Discovery Adventures (Moganshan) Park
The World's first Discovery Adventures (Moganshan) Park is located in Moganshan, Deqing, Zhejiang Province China, which occupies a low carbon eco-friendly area of 1 million square meters. It is the largest travel complex in Moganshan.
Discovery Adventures (Moganshan) Park is a perfect outdoor exploration and extreme sport destination which combines real geographic features, top level outdoor facilities, international safety standard, complete system of courses and international professional coach teams. Discovery Adventures (Moganshan) Park quotes "Explore", "Adventure", "Curiosity" & "Experience" as its core values. It aims to provide explorers with an experience to see the wildness of nature and to feel the change of seasons; it also aims to help visitors challenge the boundless activities and go beyond limits, discover their internal self and the new world of freedom, experience a sustainable lifestyle to share with families and friends as well as get inspired by the exploration & discovery.
The most eye-catching challenges in Discovery Adventures Moganshan Park are equipped with several major outdoor adventure facilities: Climbing Wall, Challenge Course, Zipline Course, Obstacle Course, Speed Challenge, Hot Air Balloon, Hiking Routes, Survival Course, UTV, Mountain Biking Routes and SUV Off-Road Routes. The diverse range of equipment provide the best experience of individual challenge courses for visitors from all over the world, and bring the world's top level outdoor adventure experiences.
For more information, please visit www.DiscoveryAdventuresMoganshan.com
APAX Group is a leading experiential marketing company in the Asia-Pacific area.It focuses on interpreting the brand connotations for clients and providing innovative and valuable commercial solutions to help them get to the frontier markets through multiple channels and marketing platforms.
APAX Group's three main parts of business——EVENTS / LIVE / RECREATION, have partnerships throughout the world. The three business parts bring overseas outstanding experience and cooperation opportunities to our clients with their unique strengths in global resources and experience.APAX Group, as the founder of the Discovery Adventures (Moganshan) Park, aims to guide the diversified outdoor sports, improve Chinese Tourism's international image and forge a "discovery adventure base" with international standards.
For more information, please visit www.apaxgroup.com
AMBER YAO - Marketing & PR Manager
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/deqing-government--discovery-global-enterprises-hold-global-launch-of-worlds-first-discovery-adventures-park-300331979.html
SOURCE Discovery Adventures Moganshan Park