LOS ANGELES, March 15, 2016 /PRNewswire/ -- E-hydrate has announced it's primary sponsorship of Derrike Cope's #70 car for the NASCAR Xfinity Series race on March 19th at the Auto Club Speedway in Fontana, California to launch E-hydrate's new natural protein and joint health product, ACTIVE Protein On-the-Go. This race will be the fourth in a series that kicked off in Daytona this year and is part of the brand's sponsorship of Derrike Cope's NASCAR West Coast Swing that also included Las Vegas and Phoenix.
Protein On-the-Go ACTIVE is the world's first ready-to-mix natural protein and joint health product designed for active adults. ACTIVE will be available at Target stores nationwide starting the first week of April, 2016. ACTIVE is low sugar, low calorie, balanced adult nutrition with the added power of glucosamine and Omega 3's to promote healthy joints. Veteran NASCAR driver and team owner Derrike Cope relies on E-hydrate for race day. "The demands of driving are intense and you have to be in top mental and physical condition. E-hydrate products are natural and give me the nutrition I need to perform at this level. We are extremely pleased to have E-hydrate on board and we're excited about it's new ACTIVE products."
E-hydrate's Creative Director, Vaughn Juares, was born in Fontana and has strong ties in the Inland Empire. "I'm excited to come to Fontana every year and reconnect and this year is especially great being part of the E-hydrate marketing team to bring this all to life."
E-hydrate also offers a complete range of natural hydration and protein products for athletes and the entire health-conscious family, which are available at Target and target.com. "It's common for drivers to be treated for dehydration right off the track" says Peter Evans, Chief Marketing Officer for E-hydrate, "bringing E-hydrate to the demanding world of high-performance auto racing makes so much sense. We're excited to once again support the Derrike Cope team."
E-hydrate's great-tasting, natural protein, hydration and endurance products target health and fitness-conscious, on-the-go consumers. E-hydrate's natural products are ready all the time and are available in convenient single-serve packaging, including the Protein On-the-Go patent-pending pouch, which becomes its own bottle when water is added. All of E-hydrate's products are natural with great tasting real flavors born in the kitchen, not a laboratory. Finally, natural tastes great.
About Derrike Cope Racing:
Derrike Cope has competed in all four major series of NASCAR for 35 years. He is the owner of DCR and driver of the number 70 Chevrolet Camaro in the NASCAR Xfinity series. Cope has had two NASCAR Cup Series victories, including the Daytona 500, numerous top fives and tens, pole positions and a Busch Series win, now Xfinity series. Hailing from Spanaway Washington, Cope competed very successfully early in his career winning numerous NASCAR Winston West Races as well as Rookie of the Year award. He was inducted into the NASCAR West Coast Hall of Fame in 2013. He resides in Mooresville North Carolina with his wife Elyshia and has three step daughters.
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