Design Expert Taniya Nayak & Home Goods Mega-Site Wayfair.com Team Up to Launch First Exclusive Celebrity Lighting Line
New Collection from HGTV Designer Fuses Fun with Functionality on Any Budget
BOSTON, Jan. 18, 2012 /PRNewswire/ -- Wayfair (www.wayfair.com), a site that carries the largest selection of home products anywhere, has just launched a new, exclusive lighting line with interior designer and TV personality Taniya Nayak. The new line, called Taniya Nayak Lighting, includes wall sconces, pendants, flush mounts and chandeliers that were handpicked by Nayak for their overall design appeal and affordability. This is the first exclusive celebrity lighting line for Wayfair.com.
With over 200 Taniya Nayak Lighting options available on the site, and more expected in 2012, the new line has already been well-received by Wayfair shoppers looking to spruce up their homes. The Wayfair/Nayak partnership was a natural fit, given Taniya's passion for interior design and upbeat personality, paired with Wayfair's mission to be the online favorite for buying anything for your home.
"I chose lighting that could instantly breathe new life into a room, without having to design or remodel everything from the ground up," Nayak said. "It's important to find one or two fixtures that can brighten up your space, regardless of your design style, and that's exactly what the new collection accomplishes. The lighting is very affordable, too, which is most important."
Taniya Nayak Lighting has popular selections that include modern wall sconces for as little as $25, pendants starting at $50, and traditional bronze chandeliers for $75. Most of her larger items range from $140 to $2,800.
"If you've seen Taniya on HGTV or The Food Network, then you know she has a distinctive and insightful approach to her designs," said Chuck Casto, Vice President of Communications at Wayfair. "She does her best to infuse bliss into everything she creates – and that really shines in the new line. The lighting is elegant, fun, and practical. It really makes you say, 'Wow, I could see that in my home.'"
Although this is the first celebrity product partnership for Wayfair and Nayak, they hope to expand on the Taniya Nayak brand in the future by adding furniture, cookware, and other home-related items.
"The sky's the limit," added Casto. "We've been some of Taniya's biggest fans over the years and we're delighted to launch this exciting, new collection."
To celebrate the launch, Wayfair is offering an exclusive five percent discount code until January 31, 2012 on any of the Taniya Nayak Lighting selections. Shoppers can enter "NAYAK5" during checkout to take advantage of the offer.
To browse and shop the new line, you can visit the site here: www.wayfair.com/taniya
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