Design, Research, Promotional And Consulting Services Global Market Analytics 2016
LONDON, Nov. 7, 2016 /PRNewswire/ -- The design, research, promotional and consulting services (also referred to as general professional services) market comprises establishments offering expertize and services to a wide range of industries, in some cases households and individuals. Activities include architectural, engineering, specialized design services, research services, advertising services, photographic services, translation, interpretation and other design, research, promotional and consulting services. General professional services is hereby referred as design, research, promotional and consulting services.
The Americas was the largest geographic market in the design, research, promotional and consulting services market in 2015, accounting for $960 billion or 35% of the global market. Europe was the second largest geographic market, accounting for $930 billion or 34% of the global market. Asia was the third largest geographic market, accounting for $635 billion or 23% of the global market. The Middle East & Africa accounted for 5% and $110 billion, while Oceania accounted for 4% of the global design, research, promotional and consulting services market.
Global per capita design, research, promotional and consulting services consumption grew from $330 in 2011 to $370 in 2015 at a CAGR of 3% and is expected to grow to $440 in 2019 at a CAGR of 4%.
Companies in the design, research, promotional and consulting services market are shifting from the traditional per-hour and per-month revenue model to a value oriented revenue model. In line with increasing wages and pressure from clients to decrease pricing, many companies are shifting towards value-oriented billing. Value-oriented billing is easy to apply in markets such as management consulting and market research since the value (such as tax savings, damage awards, ad placements or the size of an acquisition or merger) is often explicit. It is expected that more design, research, promotional and consulting service providers will shift to value-based pricing as they try to become "advisors" rather than just service providers.
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