ATLANTA, Sept. 22, 2016 /PRNewswire/ -- TV personality and award-winning interior designer Anitra Mecadon takes moms-to-be on a fun and informative journey to buying a safe, eco-friendly crib mattress on the next episode of her digital series "Diaper Pad." During the episode, Mecadon and husband, Adam Bret, visit the nation's oldest family owned crib mattress maker, Colgate Mattress. Whether viewers are first-time parents, grandparents or caregivers, Diaper Pad offers honest, straightforward advice in Anitra's signature approachable style. The episode will premiere today on Diaper Pad.
When Anitra and Adam discovered they were expecting, they decided to purchase a new mattress for their bedroom. Frustrated by the process and endless options, the two were inspired to shop early for a crib mattress that met their strict requirements for safety, health, and comfort. Following a visit to the eco-friendly baby boutique, Happy Mango, the couple decided to check out the EverTrue™ Diamond, Colgate's top of the line dual firmness foam crib mattress.
"If you think shopping for an adult mattress can be overwhelming, just wait until you start exploring options for your baby. I wanted to help new parents sort through the junk and make decisions that they can feel confident about," Mecadon said. "I think every mom wants her baby to sleep safe and sound. Plus, when baby sleeps, mama sleeps… a great crib mattress is key!"
This episode of Diaper Pad offers a behind-the-scenes look at Colgate's Atlanta-based factory, where crib mattresses are constructed by hand. While there, Anitra details her list of preferences in a conversation with Colgate's marketing director, Terri Paul. The top three must-haves included:
- Safety first – As recommended by the American Academy of Pediatrics, Anitra's first necessity was a firm sleep surface. The Diamond's unique design provides the extra firmness infants need for proper growth and development on one side as well as the added comfort toddlers prefer on the other.
- No exposure to chemicals – The Diamond features plant-oil infused eco foam and ultrasonically welded side seams. This mattress also meets and exceeds all federal and state requirements for flammability and chemical composition and has earned the GREENGUARD® Gold and Certi-PurUS® certifications ensuring no harmful air emissions.
- Optimal airflow – To provide unprecedented airflow, the Diamond combines Colgate's Diamond channel gel memory foam with its exclusive SecureCore honeycomb mesh fabric spacer. The crib mattress also brings the power of Celliant® -- the world's first biologically responsive fabric -- to crib mattresses to help baby sleep better. Frequently used in high-performance athletic gear, this innovative material is designed to increase circulation and improve the level of oxygen in the body. As an added benefit, the Celliant infused cover has no chemical flame retardants that could be harmful to baby.
"Anitra really did her homework before challenging us to demonstrate how the EverTrue Diamond meets all of her needs as a concerned mom-to-be," said Paul. "At Colgate, we want every caregiver to know how important the crib mattress is throughout growth and development. And as the mother of four, it's an honor to share info that helps Anitra and Adam prepare for their baby's arrival."
"New dads can sometimes be removed from the process of preparing the nursery, especially things like buying a crib mattress," added Adam Bret. "But when you consider that infants can spend up to 16 hours a day sleeping, then add to that the value of your own peace of mind, this is one investment that certainly pays off."
Sold exclusively at dedicated and knowledgeable specialty store partners, including Brixy member stores, the EverTrue™ Diamond is a lightweight, 6" thick foam crib mattress. Made in the US, the Diamond fits all standard size American cribs and toddler beds. Suggested MSRP is $349.99.
About Anitra Mecadon & "Diaper Pad"
Anitra Mecadon is a celebrity designer and home improvement TV star. She has starred in 5 seasons of the DIY Network's hit series Mega Dens and numerous other TV shows for DIY and HGTV such as: HGTV's All American Handyman, Esquire Magazine's Ultimate Bachelor Pad, HGTV's Behind the Build Dream House, HGTV's Behind the Build Smart Home, HGTV's Raise the Roof College Challenge, and more. In her 15 years as an interior designer, Anitra has also created amazing residential and commercial designs. "Diaper Pad" chronicles the life and times of Mecadon and her husband, music producer Adam Bret, as they navigate the world of having children and designing the ultimate baby nursery/kids rooms. For more Diaper Pad, click here to subscribe.
About Colgate Mattress
Headquartered in Atlanta, GA, Colgate is a family-owned business with a 60-year heritage of manufacturing premium quality crib mattresses. Founded in 1955 by Sol and Anne Wolkin, the company creates the largest selection of foam and innerspring crib mattresses, foam mattress pads, and crib accessories. Colgate products are GREENGUARD™ Gold certified, non-toxic and made in the USA using only the finest internal components available. Colgate has received many industry awards and is proud to be among the first members of the Juvenile Products Manufacturers Association (JPMA), an organization dedicated to enhancing child product safety. For more info, visit ColgateKids.com. Join the conversation at #dreamsafe.
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SOURCE Colgate Mattress