WEST CHESTER, Pa., July 23, 2013 /PRNewswire/ -- Contribute to the cure while scoring summer's stylish designer deals. QVC and Ovarian Cancer Research Fund (OCRF) are uniting once again for "QVC Presents Super Saturday LIVE." Scheduled to broadcast live from the Hamptons on Saturday, July 27 at 2 PM (ET), this unique "designer charity sale" will offer premier fashion, beauty, jewelry, accessories and home items for HALF the manufacturer's suggested retail price* with net proceeds** benefitting OCRF's research grants and its patient support program, Woman to Woman.
This year's broadcast from OCRF's Super Saturday 16, which is one of the most prestigious soirees of the summer, will feature top brands including philosophy, Mally Beauty, Jai by John Hardy, Laura Geller, Amrita Singh, Honora and many more. In addition to offering sizzling shopping steals, "QVC Presents Super Saturday LIVE" will take viewers inside the exclusive Hamptons event by showcasing celebrity interviews from the red carpet and offering a firsthand look at the excitement behind the star-studded sale.
"QVC's role in Super Saturday LIVE exemplifies our ongoing commitment to support the success and wellness of women through the power of relationships," said Claire Watts, CEO, QVC U.S. "This year's broadcast incorporates some very exciting premier brands, which we hope will help to increase awareness of OCRF even more."
QVC will once again launch its dedicated Pinterest campaign, "Pin it Forward," designed to generate awareness and funds for OCRF's cause. The multimedia retailer has created a Super Saturday board. Followers are encouraged to pin with a purpose now through the event. For every pin, QVC will donate $1 to OCRF, up to $10,000.
To promote QVC's efforts, two of the hottest hosts in live television – Kelly Ripa and QVC's Lisa Robertson – appear in both the print and broadcast PSAs. Both longtime supporters of OCRF's Super Saturday, Ripa, will, once again, lend her support as the host of the event, while Robertson will take viewers inside the elite event during "QVC Presents Super Saturday LIVE."
"QVC's efforts have played a major role in accomplishing OCRF's overall mission of advancing the field of ovarian cancer research and creating awareness of this often difficult to detect disease," said Audra Moran, CEO, OCRF. "With QVC's help, our message extends beyond the Hamptons community and into millions of U.S. homes."
QVC, Inc., a wholly owned subsidiary of Liberty Interactive Corporation (NASDAQ: LINTA), is the world's leading video and ecommerce retailer. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to approximately 250 million homes worldwide through operations in the U.S., Japan, Germany, United Kingdom, Italy and a joint venture in China. West Chester, Pa.-based QVC has shipped more than a billion packages in its 26-year history and the company's website, QVC.com, is ranked among the top general merchant Internet sites. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.
ABOUT OVARIAN CANCER RESEARCH FUND
Ovarian Cancer Research Fund (OCRF) is the oldest and largest charity in the United States funding ovarian cancer research. Our mission is to fund scientific research that leads to more effective identification, treatment, and ultimately a cure for ovarian cancer, as well as related educational and support initiatives. Each year there will be approximately 22,000 new cases of ovarian cancer in the United States, and about 15,500 women will die of the disease. Currently there is no effective means of early detection.
Since 1998, OCRF has awarded 195 grants to scientists at more than 63 leading medical centers in the U.S., an investment of over $50 million for ovarian cancer research. Thanks to the generosity of our donors, OCRF-sponsored investigators are developing innovative strategies for early detection; exploring the genetics that increase risk for ovarian cancer; understanding the underlying molecular biology of the disease; identifying new and better targets for treatment; and deciphering how and why ovarian cancer spreads, and how to stop it. To learn more or join us in the fight, please visit www.ocrf.org.
*The manufacturer's suggested retail price is based upon the suppliers' representation of value. No sales may have been made at these prices.
**OCRF is guaranteed to receive a minimum of $10,000.
SOURCE QVC, Inc.