'Desire' Starring Damian Lewis And The New Jaguar F-TYPE Launched Today Online And At Sundance London

MAHWAH, N.J., April 24, 2013 /PRNewswire/ -- Today, media at Sundance London were the first to see the global premiere of 'Desire', the short dramatic film by Jaguar in collaboration with Ridley Scott Associates (RSA). The film stars British actor Damian Lewis, who was dressed for his role in Burberry Tailoring, as well as Spanish actor Jordi Molla and American actress Shannyn Sossamon.

The highly anticipated short film was shown for the first time at London's The O2, after the festival's opening press conference, which attracted media from all over the world. 'Desire' Director, Adam Smith, from Ridley Scott Associates, introduced the film and described the creative project as: "a real adventure; a story of betrayal, retribution, passion and greed."

Caspar Delaney, the RSA Producer of Desire, described the shoot location, Chile's Atacama desert, as being perfect for the film as it is: "one of the most spectacular landscapes and locations in the world."

Adam Smith, Director of Desire, Ridley Scott Associates commented:
"We were hugely excited when Jaguar approached us to work on this film and with such a fantastic cast. For us, Sundance London is the perfect setting to screen 'Desire' to a global audience.

"Working with Damian, Shannyn and Jordi has genuinely been a privilege. To see actors of that caliber at work and to watch them contribute massively to the development of their own characters really brought them to life, which has all together made this an incredible film to be a part of."

Ian Armstrong, Global Marketing Communications Director, Jaguar, said: "Jaguar is synonymous with some iconic moments in cinematic history, and we're excited about reigniting this powerful combination through a British-led, world class artistic project. We believe, alongside Ridley Scott Associates, that we have a visionary and outstanding quality filmic product, which is a great platform for our most important product launch in 50 years - the F-TYPE Jaguar."

Award-winning singer-songwriter Lana Del Rey penned the title song to the film, 'Burning Desire.'

On her collaboration with Jaguar, she said:  "Film has always been so precious to me and I'm so proud to be a part of what Jaguar have envisioned for their new car with Damian Lewis. Making art means making tough decisions. I do believe you create your own life path and that you will be rewarded for following your passions – and sticking to it. It's just good to know now, with people like Jaguar and working with them, that I'm not the only one out there with such strident, creative beliefs."

Watch Damian, Shannyn and Jordi in action in three 'behind the scenes' videos that give great insight into the production process, driving stunts and words from Desire's very own leading man:

Part one: http://www.youtube.com/watch?feature=player_embedded&v=u4FCkXDNjMM 
Part two: http://www.youtube.com/watch?v=XhfkcvM5Lvk  
Part three: http://www.youtube.com/watch?feature=player_embedded&v=d7NxNqkanyA

About Jaguar
Jaguar Cars Limited is a premier manufacturer of luxury sedans and sports cars offering unparalleled design with tremendous performance. The company's vision throughout its storied history has been simple: To produce beautiful, fast cars that are desired the world over. Jaguar strives to provide a world class ownership experience to every owner. Today's Jaguar lineup consists of the XJ luxury sedan, XF sports sedan and the XK coupe and convertible sports cars. Jaguar designs, engineers and manufactures exclusively in the United Kingdom, at the Castle Bromwich manufacturing plant in the British Midlands. Jaguar is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs. For more information visit the official Jaguar website at http://www.jaguarusa.com.

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Information about Jaguar North America products is available to consumers at www.jaguarusa.com

About Jaguar Land Rover
Jaguar Land Rover is the UK's largest automotive manufacturing business built around two iconic British car brands with a rich heritage and powerful consumer appeal and loyalty. Additionally, Jaguar Land Rover is at the centre of the UK automotive industry's drive to deliver technical innovation in all areas of vehicle development.

• As the UK's largest automotive employer, JLR has a world class team of nearly 25,000 people.
• In the 2011/12 fiscal year, JLR achieved record profits of £1.5 billion, an increase of £392m when compared to the previous year.
• Jaguar Land Rover is the largest investor in automotive R&D and engineering in the UK.
• Jaguar Land Rover has two state of the art engineering and design facilities and three advanced manufacturing plants in the UK.
• Headquartered in Mahwah, New Jersey in the United States, Jaguar Land Rover North America, LLC has offices across the USA and Canada and is represented by more than 330 retail outlets.

SOURCE Jaguar