Desktop Visit Market Share Down 14% YoY

PITTSBURGH, Aug. 6, 2013 /PRNewswire/ -- Branding Brand, the leading mobile commerce platform to major retailers, today released the results of its Mobile Commerce Index for July 2013. The complete report, along with accompanying images, is available at http://www.brandingbrand.com/data.

The Branding Brand Mobile Commerce Index identifies trends across a sample of Branding Brand's 150 clients in various industries, including apparel, health and beauty, and home goods. The Index is the largest collection of data on commerce sites specifically designed for smartphones, as opposed to non-optimized desktop sites with mobile traffic.

Compared to July 2012, the Branding Brand Mobile Commerce Index shows the following year-over-year gains for the 18 clients tracked during both periods:  

  • Smartphone visits increased 82%
  • Smartphone pageviews increased 90%
  • Smartphone orders increased 56%
  • Smartphone revenue increased 82%  

In July 2013, mobile devices generated just over 34% of total online visits (21% smartphones; 13% tablets), with the market share of smartphone visits increasing 54% from July 2012 to July 2013. iOS continued to dominate, with 67% of smartphone visits and 94% of tablet visits coming from Apple devices. The market share of non-mobile (desktop) visits decreased 14% from July 2012 to July 2013.

"Retail is no longer simply online or offline," said Chris Mason, Branding Brand co-founder and CEO. "With customer journeys spanning multiple touch-points, retailers must ensure that every impression is a good one."

ABOUT BRANDING BRAND: Branding Brand powers mobile commerce sites and apps for over 150 of the world's leading brands, including Ace Hardware, American Eagle Outfitters, Bath and Body Works, Benefit Cosmetics, Brookstone, Calvin Klein, The Children's Place, Costco, Crate & Barrel, Dick's Sporting Goods, Dollar General, Drugstore.com, Eastern Mountain Sports, Hot Topic, Jo-Ann, Kate Spade, Nasty Gal, Nautica, Petco, Ralph Lauren, Sephora, Spanx, Timberland, and Tumi. Based in Pittsburgh, PA, it is the largest and fastest-growing mobile commerce platform in the industry, with offerings including smartphone and tablet sites, apps, and mobile in-store integrations. For more information, visit www.brandingbrand.com or @brandingbrand.

SOURCE Branding Brand



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