Destination Maternity Corporation Announces Opening Of First Destination Maternity® Superstore In Canada

PHILADELPHIA, March 28, 2013 /PRNewswire/ -- Destination Maternity Corporation (NASDAQ: DEST), the world's leading maternity apparel retailer, will open the first Destination Maternity® superstore in Canada on Thursday, March 28 in Langley, a suburb of Vancouver, at The Corner located at 200th Street and The Langley By-Pass. With this opening, Destination Maternity will have a total of 34 retail stores operating throughout Canada, in addition to its Canadian website, www.motherhoodcanada.ca.

At 5,000 square feet, the store will carry A Pea in the Pod® branded maternity apparel—Destination Maternity's luxury maternity collection which features maternity denim from designer brands including AG, J Brand and 7 For All Mankind—along with Motherhood Maternity® branded maternity apparel.  Along with a compelling selection of maternity apparel from both brands and an expert assortment of accessories and nursing apparel—everything mom-to-be needs for pregnancy and beyond—the superstore will house a relaxation area for family members and friends complete with plush chairs and a flat screen TV; a juice bar; play area for children and a learning studio. The learning studio will partner with Fit 4 Two®, a local provider of pre and postnatal fitness classes, and offer weekly and monthly fitness classes and workshops especially for expecting and new moms.

"The opening of our first Destination Maternity superstore in the Vancouver market is an important milestone for our company as we continue to grow the availability of our brands and our offering in Canada," said Ed Krell, the Company's Chief Executive Officer. "We look forward to being a part of this exciting retail community, and to offering expecting moms throughout the area a first-rate selection of maternity apparel at both moderate and better price points."

To celebrate the grand opening, Ann Douglas, Canada's best-selling author of The Mother Of All Pregnancy Books and parenting expert, will host four sessions at 10 a.m., 1 p.m., 3 p.m. and 6:30 p.m. where she will answer questions on everything from nutrition and fitness to preparing for labour. The sessions are free and open to the public. The first 50 clients who attend the sessions will receive a complimentary signed copy of The Mother Of All Pregnancy Books. Copies of the book will also be available for purchase.

About Destination Maternity Corporation
Destination Maternity Corporation is the world's largest designer and retailer of maternity apparel.  In the United States and Canada, as of December 31, 2012, Destination Maternity operates 1,887 retail locations, including 621 stores, predominantly under the tradenames Motherhood Maternity®, A Pea in the Pod®, and Destination Maternity®, and 1,266 leased department locations, and sells on the web through its DestinationMaternity.com and brand-specific websites.  Destination Maternity also distributes its Oh Baby by Motherhood® collection through a licensed arrangement at over 1,100 Kohl's® stores throughout the United States and on Kohls.com.  In addition, Destination Maternity is expanding internationally and has exclusive store franchise and product supply relationships in India, the Middle East and South Korea.  As of December 31, 2012, Destination Maternity has 137 international franchised locations, including 121 shop-in-shop locations and 16 Destination Maternity branded stores.

The Company cautions that any forward-looking statements (as such term is defined in the Private Securities Litigation Reform Act of 1995) contained in this press release or made from time to time by management of the Company, including those regarding international expansion and various business initiatives, involve risks and uncertainties, and are subject to change based on various important factors.  The following factors, among others, in some cases have affected and in the future could affect the Company's financial performance and actual results and could cause actual results to differ materially from those expressed or implied in any such forward-looking statements: the continuation of the economic recovery of the retail industry in general and of apparel purchases in particular, our ability to successfully manage our various business initiatives, the success of our international business and its expansion, our ability to successfully manage and retain our leased department and licensed relationships and marketing partnerships, future sales trends in our existing retail locations and through the Internet, unusual weather patterns, changes in consumer spending patterns, raw material price increases, overall economic conditions and other factors affecting consumer confidence, demographics and other macroeconomic factors that may impact the level of spending for maternity apparel,  expense savings initiatives, our ability to anticipate and respond to fashion trends and consumer preferences, unanticipated fluctuations in our operating results, the impact of competition and fluctuations in the price, availability and quality of raw materials and contracted products, availability of suitable store locations, continued availability of capital and financing, our ability to hire and develop senior management and sales associates, our ability to develop and source merchandise, our ability to receive production from foreign sources on a timely basis, potential stock repurchases, the continuation of the regular quarterly cash dividend, the trading liquidity of our common stock, changes in market interest rates, war or acts of terrorism and other factors set forth in the Company's periodic filings with the Securities and Exchange Commission, or in materials incorporated therein by reference.

SOURCE Destination Maternity Corporation



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