Record sales for DESTINY Moscato premium sparkling wine prompts HEB stores to carry the brand Texas-wide
HOUSTON, TX, Nov. 11, 2015 /PRNewswire/ - The goal to become the #1 wine sold in Texas in 2016 doesn't seem so far-fetched for DESTINY Moscato after setting the single weekend sales record (150 cases sold) at HEB.
Based on that early success, HEB is today announcing that DESTINY will be available in its stores across the great state of Texas. The brand will also be included in HEB's unique brand portfolio ("DISTINCTIVE ITEMS").
"In my wildest dreams, I never could have predicted that there would be such a demand for this wine," said Houston, TX entrepreneur and DESTINY partner, Mark Thierry. "It has been unbelievable how people have supported DESTINY."
Creating enthusiasm for a new wine to this degree is virtually unprecedented. Case in point, the DESTINY Launch Party held October 10, 2015 in Houston saw over 10,000 people party with celebrities including Nicole Murphy (Supermodel and ex-wife of Eddie Murphy), Yazz (star of Fox's hit TV show Empire), Big Tigger (106 & Park), the cast of Hollywood Exes (VH1) and more. This event helped DESTINY generate an incredible 42 million social media impressions in just the last month.
"It's so exciting to see people embrace DESTINY at this level," said Murphy who is also a partner in the brand.
HEB is the largest grocer in Texas and the 5th largest grocery chain in the U.S. along with selling more wine than any other grocery chain in the state. "People's loyalty to HEB stores is well-documented." said DESTINY partner, Greshaun Fulgham. "We're just ecstatic to be part of this amazing family, and we hope to continue to grow in their stores all across Texas."
SOURCE Red Styxx Beverage