NEW ORLEANS, June 16, 2016 /PRNewswire/ -- DEVENEY, an award-winning marketing firm with offices in New Orleans and West Palm Beach, Florida, officially launched its rebrand this week to reflect the company's evolution beyond serving as an ad agency or a PR firm. The rebrand focuses on the firm's position as a true engagement agency, renowned for building comprehensive campaigns that generate results with careful thought and planning across all mediums – digital and social media, advertising, branding, public relations, crisis, strategic planning and more.
"The agency at its core is a very unique, authentic, dynamic creative company," said Stephen Perry, CEO of New Orleans Convention & Visitors Bureau. "That's very similar to the brand in which we're trying to engage the world. The very nature of the firm lends itself to understanding how to communicate in this way. That's why we chose DEVENEY: To help us manage a $7 billion enterprise."
The 20-year-old company is a research-driven marketing firm that develops strategic action plans for engagement that are fresh, unique, on-message and most importantly, effective at solving modern brands' toughest challenges. DEVENEY creates content that intrigues, inspires and motivates – with the right message, at the right time, to the right people – continuously producing results.
"Brand loyalty isn't a given. It's earned every day, with every message, every click and every post shared, so it only makes sense that if you want to make the most impact, you have to start with the right message at the right time to the right people," said DEVENEY CFO Chris Costello. "Everything we do and everything we create is based on research. It's that deep dive that helps us find the gems that allow us to create the work that gets people talking to each other and to the brand. It's what allows us, ultimately, to build relationships that last a lifetime. We spark conversations, inspire connections and build trust between the brands we represent and the people they want to reach."
As the industry landscape has changed over the past years, DEVENEY has adapted their approach and process to better incorporate how consumers are engaging and interacting with the brands to which they are loyal. Through social media and the internet, customers now have a more direct link to their favorite brands and companies.
"We build comprehensive campaigns with precise and deliberate thought about every word, every image, every message and every audience that we need to reach, from advertising and branding to online media and public relations. We're more than PR, more than advertising, more than social and digital. We're an engagement agency. And that means we deliver more than just results for our clients. We deliver true partnership," said John Deveney, president and CEO of DEVENEY.
As part of the rebrand, DEVENEY revamped its brand identity and launched a new website. Also reflective in this approach is the company's internal process, which places a higher priority on research and building a brand's foundation, in addition to continuous evaluation and performance measurement.
To learn more about the firm's new engagement agency approach, view DEVENEY's announcement video featuring client testimonials and highlights of their award-winning work.
DEVENEY is an internationally renowned engagement agency known for creating and implementing award-winning, strategic marketing solutions. Driven by results, DEVENEY uses research to create campaigns that open the dialogue between brands and their key stakeholders. The agency specializes in three practice areas – hospitality, health care and crisis – and delivers results through advertising, public relations and digital marketing. Hospitality clients include national brands, such as Ruth's Chris Steak House, Emeril's Restaurant Group and Bayou Rum/Stoli Group USA. DEVENEY is a leader in travel and tourism, representing New Mexico Tourism Department, New Orleans Convention & Visitors Bureau over the last 15 years, and Louisiana Office of Tourism during and following Hurricane Katrina and the Deepwater Horizon oil spill – leading strategic crisis response and proactive reputation management. Health care clients include hospital system LCMC Health and Medicare provider Peoples Health. DEVENEY is also a go-to industry leader for strategic planning and media training sessions, with clients including Aflac, St. Jude Children's Research Hospital and Partnership for a Healthier America.
Media Contact: Terri Kaupp
504-949-3999 ext. 213
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