2014

Devi Kroell One-of-a-Kind Barbie Doll Raises $1,075 In CFDA Charity Auction

NEW YORK, Feb. 12 /PRNewswire/ -- Devi Kroell, an up-and-coming New York luxury fashion house, today announced that a Devi Kroell One-of-a kind Barbie Doll was sold for $1,075 in a charity auction organized by the Council of Fashion Designers of America (CFDA).

(Photo: http://www.newscom.com/cgi-bin/prnh/20100209/NY52720 )

(Logo: http://www.newscom.com/cgi-bin/prnh/20100210/NY52720LOGO )

The eBay charity auction generated over $16,500 benefiting the CFDA Foundation’s educational initiatives and scholarship program in fashion.  The Devi Kroell One-of-a kind Barbie auction price of $1,075 was surpassed by the $7,500 achieved by the Lorraine Schwartz One-of-a-kind Barbie with diamonds.

“I am very happy with the funds that we raised for a charitable purpose.  The project was also a lot of fun,” said designer Devi Kroell.  “Barbie commanded a very prestigious spot at the Devi Kroell showroom.  She was the center of attraction in the design studio and sample room.  Her Devi inspired look was created in the same way as we would a new piece, for a new collection -- starting with: - Her very own pattern - Her very own muslin - Her 1st prototype fitting - 1st correction - Her 2nd prototype fitting - Look, style and fit achieved... Creating not only a special look but also capturing a picture perfect childhood memory for everyone involved...”

CFDA had asked twelve of “Barbie’s favorite” accessory designers to design and accessorize their own one-of-a-kind doll.  Designers included Alexis Bittar, Tory Burch, Botkier, Philip Crangi, Betsey Johnson, Isaac Mizrahi, Rachel Roy, Lorraine Schwartz, Kate Spade, and Albertus Swanepoel.  In accessorizing each Barbie Basics doll, dressed in the Little Black Dress, designers were invited to experience their own style and personality.

About Devi Kroell

New York based designer Devi Kroell debuted her eponymous collection in the Spring of 2004. Focusing first on understated, sculptural handbags rendered in exotic materials -- leading the brand organically into footwear for Fall 2006, and unveiling her first ready-to-wear collection for Spring 2009.  Her unique architectural approach to design earned Devi Kroell the Swarovski Perry Ellis Award for Accessory Design from the Council of Fashion Designers of America (CFDA) in June 2006. The next accolade in Devi Kroell’s career came in December of 2009, with the opening of her flagship store on Madison Avenue in New York City.  In addition to the Devi Kroell boutique and e-commerce Web site, her distinctive pieces are available for purchase at Barneys New York, Saks Fifth Avenue, Jeffrey NY, as well as at a number of prestigious retailers worldwide, such as Harvey Nichols in London, Dubai and Hong Kong.  For more information, visit http://www.devikroell.com.

For press inquiries:

Harpreet Bhandari

Director of Public Relations

Devi Kroell, Inc.

55 Fifth Avenue

New York, NY 10003

p: 212.228.3201

hbhandari@devikroell.com


SOURCE Devi Kroell



RELATED LINKS
http://www.devikroell.com

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