NEW YORK, May 8, 2017 /PRNewswire/ -- DeVito/Verdi's emotional ads for Mount Sinai Health System in New York were awarded five nominations, the most for any brand or organization competing at the 2017 Radio Mercury Awards, the annual advertising industry awards show that honors creativity and effectiveness in radio advertising.
The advertising agency's spots for the New York hospital that were selected by the judges as finalists include three individual commercials vying for the top prize in the Agency/Production Company Spot category, and two multi-spot campaigns in the Radio Campaign category.
In naming its finalists for its June 1 ceremony, the Radio Mercury narrowed the field down to a total of 117 radio ads and campaigns that will be undergo a final round of judging by a panel of some of the industry's most accomplished creative directors.
DeVito/Verdi's work on behalf of Mount Sinai over the years has garnered scores of advertising awards, including several top prizes at past Radio Mercury Awards shows.
"The work that Mount Sinai does is an inspiration to everyone, and it has certainly inspired us to create some of the most memorable and moving commercials, not only in the healthcare category, but in all of advertising," said Ellis Verdi, president of DeVito/Verdi. "We're honored to work with them for so many years, and we're thrilled that our work together is being recognized by one of the greatest industry award shows out there."
DeVito/Verdi, a privately held company, has been recognized as one of the most exceptional creative agencies in the industry. It has been voted "Best Agency" six times by the advertising industry group, the AAAA, and has created some of the most memorable ad campaigns of the past 20 years. Its lengthy list of industry awards includes the top prizes at the Clios, Radio Mercury, Cannes, Andy, Addy and One Show award ceremonies. The agency has had a rich history of success with radio advertising, including its campaign for the National Thoroughbred Racing Association, one of the most acclaimed radio campaigns in history. The agency has also worked for the radio industry to create a number of campaigns designed to bolster the image and offerings of the medium to consumers.
DeVito/Verdi strives for excellence and maintains a unique level of prestige within the advertising industry, as evidenced by its work for such clients as Kohl's, The National Association of Broadcasters, 7-Eleven, New York Institute of Technology, Massachusetts General Hospital, BayCare Health System, Sony, Canon, Duane Reade Drug Stores, BMW, Esquire Magazine, Men's Wearhouse, TimeOut Magazine, Grey Goose Vodka, U. of Chicago Medical Center, eCampus, Reebok, Legal Sea Foods, Office Depot, Appleton Rums, Pepsi/SOBE, Fallon Community Health Plan, Tribe Mediterranean Foods, Empire Kosher Chicken, Acura, CarMax, Sports Authority, Campaign for Freedom Post 9/11, Pro-Choice Education Project, Hillary Clinton for Senate, and others. For more information on DeVito/Verdi, visit www.devitoverdi.com.
ABOUT THE RADIO MERCURY AWARDS
The Radio Mercury Awards, the only competition exclusively devoted to radio, was established in 1992 to encourage and reward the development of effective and creative radio commercials. The annual Radio Mercury Awards competition draws entries from advertising agencies, production houses, radio stations, and educational institutions across the country. Approximately 17,500 commercials have competed for over $3.1 million in prizes. The Radio Creative Fund (RCF), a non-profit corporation funded by the radio industry, governs the Radio Mercury Awards. The Radio Advertising Bureau produces the Radio Mercury Awards.
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