Diane Wang's presentation was called "Disruptive and Transformative," because of the profound effect that B2B cross-border e-commerce has had on the international trade industry, due to the maturing ecosystem of cross-border e-commerce that includes integrated solutions in areas such as international logistics, payment, internet finance, marketing, tax assistance.
She explained the opportunity for New Zealand small businesses to be able to ship their fabulous products all over the world, despite their remote southern location. Wang highlighted the e-commerce boom in China that has directly created 15 million jobs and 30 million indirectly. She said, "Today, even in the most rural parts the country, village elders can sell handmade baskets to tourists in Las Vegas, and housewives from suburban China can ship their homemade dresses to women in Paris."
Wang predicted the future of e-commerce, saying "as we are adopting ecommerce, ecommerce is also quickly adopting the new behavior of global business. Online or offline, there is no line at all. The different business formats are merging to provide global business people with the friendliest purchasing experience. The boundary between the two businesses formats is becoming more and more vague; what is left is the quality of goods and service."
Her closing remark was: "I hope you can take away from today that cross-border e-commerce is an inevitable global trend. In business, only those who adapt to new environments, and adopt new market rules can survive and prosper."
'TOM CHEN - TOP CROSS-BORDER E-COMMERCE EXPORTER'
Mr. Tom Chen, who is the top seller on DHgate.com, and Director of Operations of the Shenzhen Value in Action Technology Company Limited shared his success story. Mr. Chen's operation now has over 210 employees, with operations centers and product distribution warehouses in Hong Kong, Shenzhen, Spain, the US, and the UK.
Chen's largest brand is called Tronsmart. Tronsmart products consist of: quick chargers for portable electronics, Android media players, Windows mini PCs, and miracast adapters. Tronsmart products have now reached 100 countries and 5,000 cities.
Mr. Chen stressed the keys to cross-border e-commerce success are: maintaining a reputation for high product quality and reliability; and that good customer service is very important to selling via cross-border e-commerce, because as a cross-border e-commerce seller, you will never actually physically interact with your customers, so maintaining a high sense of trust and safety is so important, that your success actually depends on it.
DHgate.com is the first to market and the biggest transactional cross border B2B e-commerce marketplace in China. We aim to provide global buyers with quality products at competitive prices. Founded in 2004, DHgate.com has approximately 10 million global buyers from 230 countries and regions, with 1.2 million global sellers offering 33 million products. DHgate.com's business enables buyers to directly access global manufacturers of the world's top brands with rich product selections. DHgate.com is an all-in-one platform with integrated services for international logistics, cross border payments, internet financing, etc. DHgate.com's US product distribution warehouses allow for 24 hour delivery and convenient product returns & refunds, bringing great convenience to buyers at http://www.dhgate.com.
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