After the conversation is completed, the in-call data from Genesys – including interactive voice response (IVR) traversal, interaction disposition, recorded conversation, and call outcome – is pushed back to DialogTech's platform. Through DialogTech's additional integrations, marketers can also share this data with their analytics platforms, enabling them to know how their media spend, campaigns, and websites drive calls that result in sales opportunities and revenue.
"Historically, contact centers and marketing departments have operated independently from one another, making closed-loop attribution and transparency into the full customer journey elusive," said Josh Mallamud, SVP Corporate Development & Strategic Partnerships at DialogTech. "Our integration with Genesys is bridging this gap and providing valuable, and unprecedented, insight for marketers, call center managers and agents."
Jim Kraeutler, VP of Innovations at Genesys, added: "Genesys is excited to announce this integration with DialogTech, delivering the most complete solution to closed-loop, full call attribution on the market today. This joint offer also ensures individual agents are never surprised about why a prospect is calling. Agents are equipped with all the information they need at the beginning of the call to have a productive conversation from the start."
DialogTech provides the only platform for end-to-end call attribution and conversion essential for data-driven marketers. DialogTech's platform solves one of the most pressing challenges in today's mobile-first world by eliminating the black hole inbound calls create in understanding true marketing performance. And as marketers face mounting pressure to drive not only leads but revenue, DialogTech's platform empowers marketers with the call attribution data needed to confidently invest in campaigns that drive calls, as well as the conversion technology necessary to convert callers into customers. DialogTech serves as a strategic partner to over 5,000 enterprises, agencies, and fast-growing companies across a wide variety of industries. For more information visit www.dialogtech.com.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/dialogtech-and-genesys-partner-to-help-businesses-convert-more-callers-to-customers-300391494.html