CHICAGO, Dec. 6, 2016 /PRNewswire/ -- DialogTech, the leading call attribution platform, today announced an integration with Microsoft Dynamics 365. The integration allows companies to automatically capture intelligence on every phone call, caller and conversation generated from their marketing within Microsoft Dynamics 365. By adding phone call analytics, DialogTech helps marketers gain actionable insight into how every channel, ad, search keyword, web session and marketing interaction drives leads, customers and revenue, whether a consumer converts online or by phone. The integration automatically populates records with data on every call and caller, even if the call goes unanswered, making sales teams more efficient by ensuring accurate and comprehensive data is captured by the CRM.
With calls to U.S. businesses from digital advertising expected to reach over 100 billion in 2017, marketers can no longer measure and optimize ROI without knowing how each channel is generating calls and customers. The DialogTech integration with Microsoft Dynamics 365 provides that insight and more.
"DialogTech is excited to bring intelligence on the most valuable customer interaction – the phone call – to the Microsoft Dynamics 365 platform," said Josh Mallamud, SVP of Corporate Development & Strategic Partnerships at DialogTech. "Businesses can now access data on both online conversions and marketing-driven phone calls within the platform, giving them a complete view of the customer journey, key data to close the loop on marketing attribution and insights to optimize marketing spend across all channels to drive more revenue more efficiently."
Canada's largest provider of cemetery and funeral services, Arbor Memaoril, has been piloting the Microsoft Dynamics 365 integration. "Families want to speak to a real person over the phone when planning memorial services," said Jeffrey Loretta, Marketing CRM Specialist at Arbor Memorial. "Prior to DialogTech's integration we couldn't attribute calls to our marketing efforts. Now with DialogTech, we've added callers from marketing to the mix and are attributing 150% more revenue within Microsoft Dynamics 365. And having data on the call and caller captured automatically in a CRM record frees up our sales team to focus on providing the quality call experiences that our families deserve."
Highlights of the DialogTech integration with Microsoft Dynamics 365 include:
- Detailed Call Attribution from Source to Sale: Know which marketing channels, ads, search keywords, campaigns and website interactions generate calls that become customers.
- Demographic Data on Inbound Callers: Capture over 50 data points on each caller, including their name, caller ID and geographic location, even if the call goes unanswered.
- Insightful Reports on the Impact of Calls: View reports on call volume from each marketing source for any time period to see its impact on sales opportunities, prospects and revenue.
- Call Logging: Save sales agents time and eliminate manual errors by having information on each call and caller – including call duration, time and date – logged and tied to a new or current lead or contact based on caller ID.
DialogTech, the combination of Ifbyphone and Mongoose Metrics, provides the only platform for end-to-end call attribution and conversion essential for data-driven marketers. DialogTech's platform solves one of the most pressing challenges in today's mobile-first world by eliminating the black hole inbound calls create in understanding true marketing performance. And as marketers face mounting pressure to drive not only leads but revenue, DialogTech's platform empowers marketers with the call attribution data needed to confidently invest in campaigns that drive calls, as well as the conversion technology necessary to convert callers into customers. DialogTech serves as a strategic partner to over 5,000 enterprises, agencies, and fast-growing companies across a wide variety of industries. For more information visit www.dialogtech.com.
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