DALLAS, June 6, 2011 /PRNewswire/ -- America's fastest growing barbecue chain announces plans to increase prices by ten percent due to rising commodity charges and food inflation with all protein menu items.
"Customer satisfaction is our first priority and to keep up with the quality of ingredients we serve, the prices became subject to the same inflation as the food. We tried to keep the price increase at bay for as long as possible, but ultimately we didn't want to sacrifice quality," Dickey's Barbecue Restaurants, Inc. President Roland Dickey, Jr. said. "While costs will remain reasonable at the restaurant, we hope to do what is best for both our customers and franchisees."
Dickey's will raise prices on the protein choices at the restaurant, but will remain focused on serving the slow pit-smoked signature meats at family affordable prices.
"While customers feel the pinch of the current economy, it was important for Dickey's to hold off the increase as long as possible while maintaining profits," DBRI Chief Financial Officer Carlos Reyes said. "But the time is right for the update and we are confident the slight increase will not turn customers away, but, in turn, will make the franchisees more successful."
Even today, Dickey's still slow smokes their signature pork and brisket overnight in every restaurant, just like the original.
"We have one of the strongest business models out there, a corporate office full of dedicated team members supporting all of our franchisees and we are all personally vested in the success of our Owner/Operators. When you buy a Dickey's you really are joining a family," he said.
Committed to exceptional quality at a great value, Dickey's Barbecue began their national growth and franchising in 1994 and is proud to be the largest quick-serve barbecue chain in the country today.
For more information about Dickey's, visit www.dickeys.com.
Texas-based Dickey's Barbecue Pit opened in 1941.
The original Dallas location is still open for business and Dickey's Barbecue Pit is still owned and operated by the Dickey Family.
There are 147 locations in 33 states.
Even today, Dickey's still slow smokes all of their signature meats overnight in every restaurant.
More information on Dickey's Barbecue Pit is available at www.dickeys.com. Franchising information is available at 866-340-6188.
SOURCE Dickey's Barbecue